Uber Advertising · 2 days ago
Audience Program & Enablement Manager, Uber Advertising
New York, NY
Full-time
Onsite
Senior Level
$167K/yr - $186K/yr
5+ years expUber Advertising is seeking a highly driven and strategic Audience GTM & Program Enablement Manager to join their Audience Strategy and Data Innovation team. This role focuses on driving the successful growth and global Go-to-Market strategy for audience products and managing key audience-focused initiatives.
Marketing & Advertising
Responsibilities
Audience Program Management: Oversee launch of strategic Audience programs related to audience targeting, data collaboration, data partnerships, audience insights and other data initiatives, ensuring milestones are met and launches align with business needs and existing processes
Go-to-Market (GTM) Strategy & Execution: Lead the end-to-end GTM planning and launch for new audience products, features, and data partnerships. This includes developing positioning, messaging, launch timelines, internal training, and external collateral in partnership with XFN Marketing and Sales Enablement teams
Sales Enablement & Training: Design, develop, and deliver high-impact sales enablement programs (e.g., presentations, training modules, office hours, FAQs) to ensure global sales teams are proficient in articulating the value proposition of our audience solutions. Maintain a repository of up-to-date sales materials
Market and Competitive Intelligence: Maintain a pulse on the competitive landscape for audience and data solutions (e.g., AI, clean rooms, contextual targeting, retail media, etc). Translate these insights into actionable program recommendations, GTM strategies and sales positioning
Cross-functional Alignment: Work closely with Sales, Audience team, Product, Marketing and other internal teams to define product roadmap priorities based on market needs and sales feedback
Program Adoption and KPIs: Develop org KPIs and measure adoption of the Audience program based on key metrics. Collaborate with Measurement Science and Marketing to integrate audience effectiveness data into sales narratives and case studies
Qualification
Required
5+ years' Ads Industry experience at an ad platform, media agency, publisher or data platform
5+ years experience in product marketing, program management or GTM role with experience owning products or programs from end to end and launching new solutions to Sales organizations
Bachelor's degree
Preferred
8+ years' Ads Industry experience at an ad platform, media agency, publisher or data platform
Client-facing experience in either a Sales, Product or Marketing function strongly preferred
Genuine passion and enthusiasm for audiences, personalization and data insights, and explaining technical data solutions to a non-technical audience
Excellent communication, presentation and storytelling skills, with the ability to tailor a presentation to different audiences in order to generate genuine enthusiasm for the audience program
Passionate about solving complex and challenging problems for clients and comfortable dealing with ambiguity
Excitement for sales enablement programs and driving program growth
Strong project management and organizational skills, with the ability to manage multiple complex initiatives simultaneously
Benefits
You will be eligible to participate in Uber's bonus program
May be offered an equity award & other types of comp
You will also be eligible for various benefits.
Company
Uber Advertising
There was life before Uber. But today, Uber is a way of life.
501-1000 employees
H1B Sponsorship
Uber Advertising has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (4)
2022 (2)
2021 (8)
2020 (85)
Funding
Current Stage
Late StageCompany data provided by crunchbase