IW Group Inc. · 1 day ago
Digital Media Planner & Buyer
Los Angeles, CA, US
Full-time
Hybrid
Senior Level
$70K/yr - $80K/yr
5+ years expIW Group Inc. is seeking a Media Planner & Buyer to plan, execute, and optimize integrated media campaigns for multicultural-focused clients. The role requires strategic thinking and hands-on execution, leveraging AI tools and analytics to enhance media decisions and audience insights.
AdvertisingInternet
Responsibilities
Develop integrated media plans across display, video, paid social, search, OOH, audio, CTV, YouTube, programmatic, retail media, and emerging platforms
Translate client objectives into full-funnel media strategies informed by AI-driven forecasting and audience modeling
Leverage audience data, cultural insights, and market trends to recommend effective media mixes and investment strategies
Partner with publishers and platforms to negotiate rates, manage budgets, and identify innovation opportunities
Own day-to-day campaign execution, pacing, and optimization to ensure performance against KPIs such as ROAS, CPA, CPM, CTR, and reach
Utilize AI-assisted optimization and automated testing frameworks to enhance performance
Troubleshoot delivery, tracking, or performance issues quickly and effectively
Partner with internal teams to test emerging AI-based media solutions
Deliver post-campaign analyses with clear insights and forward-looking recommendations
Stay current on advancements in generative AI, machine learning, and responsible AI practices in media
Collaborate with account, strategy, creative, and analytics teams to align media execution with business goals
Prepare clear, visually compelling performance reports for clients and internal stakeholders
Present insights and recommendations in client meetings and reviews
Hands-on experience with DSPs, social, and programmatic platforms
Working knowledge of ad servers and measurement platforms
Understanding of privacy regulations (CCPA, GDPR) and evolving measurement frameworks
Use tools such as Nielsen, Comscore, eMarketer, and platform insights to inform planning
Monitor trends in AI-driven media buying, CTV innovation, creator partnerships, and performance modeling
Share learnings to help IW Group stay ahead of industry shifts
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or related field
5+ years of experience in media planning and buying
Strong analytical skills with experience in Google Analytics, Excel, Tableau, or similar tools
Proven ability to manage budgets and multiple campaigns simultaneously
Excellent communication and presentation skills
Preferred
Experience targeting multicultural audiences strongly preferred
Experience across healthcare, pharma, automotive, casual dining, and CPG is a plus
Company
IW Group Inc.
IW Group is a marketing and advertising company specializing in media planning, PR, and digital advertising solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bill Imada
Chairman and Chief Connectivity Officer (formerly Chief Collaboration Officer and CEO)
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