Mondelēz International · 1 week ago
Sr. Manager, Trade Marketing - Sweet Portfolio
Mondelēz International is a leader in the snacking industry, and they are seeking a Sr. Manager for Trade Marketing of their Sweet Portfolio. This role is responsible for leading sales and execution strategy to ensure growth and market share sufficiency for the MDLZ Cookie Portfolio across various commercial sales levers.
Consumer GoodsFood and BeverageFood ProcessingManufacturing
Responsibilities
Deliver In-Year AC Sufficiency: Manage risks and opportunities (R&O) and integrate them into the IBP process to ensure achievement of Annual Contract (AC) targets. Requires analytical mindset to identify key drivers and potential roadblocks, and adaptability to adjust plans as needed
Monthly Category Guidance- input to EBP: Provide direction based on APEX insights to guide monthly category input to future plan. Utilize critical thinking to interpret data and make informed recommendations
Monthly APEX Snapshot: Partner with CBT to ensure clear understanding of APEX plans, including YOY calendars, key risks and opportunities to the call
O&R influence into the EBP Process, including collaboration with CBT, Finance and RGM (Revenue Growth Management) who owns the IFR (incremental fund request) process. This requires influential management to guide the team and ensure alignment with overall goals
Customer Authorization/Delist Changes: Manage customer authorization processes and delisting changes as input to category business plan
VOC (Voice of Customer): Gather and disseminate customer strategies and competitive intelligence through the CBT. Requires strong communication skills to effectively convey information
Monthly/Bi-Monthly CBT Connects: Facilitate regular communication and collaboration within the CBT. Requires strong communication to facilitate discussion and alignment
TDP Customer Forecast into EBP: Integrate the Trade Development Plan (TDP) customer forecast into the EBP process
Pacing Review: Regularly review pacing against targets and identify areas for improvement. Requires an analytical mindset to interpret data and identify trends
S&OE Updates: Provide updates on Sales and Operations Execution (S&OE)
Channel/Customer Strategy: Develop and refine channel and customer strategies to deliver multi-year strat plan targets. Influence portfolio commercialization agenda and activation plans to suit critical channels and appropriate pack types to suit consumption occasion
Deliver Next Year Annual Plan: Develop category plan actionable by channel via Customer Category Vision (CCV) that will deliver growth consistent with category growth story and following year AC. Deliver specific plan directives on-time for release in the This requires strategic thinking to develop long-term goals and anticipate future challenges
Customer Planning/T2T/Innovation Meetings: Lead and participate in customer planning meetings, Top-to-Top (T2T) meetings, and innovation discussions. This requires influential management to guide discussions and achieve consensus
I2M Process: Support I2M Process by providing critical sales input into timing, customer requirements, etc. (Idea to Market) and validate/align NIM (New Item Management) assumptions
AC Planning/Check-In Support: Align activities with the Annual Contract for assigned Brand responsibility. For customer responsibility, support the AC planning process and conduct regular check-ins
Customer Planning/Innovation Meeting: Facilitate customer planning and innovation meetings. Requires story telling to engage the audience
Channel Blueprints - PICOS/MSL/Toolbox: Contribute to the development and utilization of PICOS, Marketing Sales Linkage (MSL), and other relevant tools to drive channel level execution
Omni Activation: Partner with colleagues in Omni Marketing and in-Store Merchandising to deliver engaging shopper program plan (including display unit plan) to support key drive windows for assigned brand portfolio
Qualification
Required
At least 5 Years' Experience in CPG, with preferred experience in multiple channels and routes to market across breadth of responsibility in Customer Key Account Management, Retail, People Leadership
Expertise regularly leveraging data to evaluate results and drive recommendations- Customer POS data, Syndicated data (Nielsen), Power BI and Tableau Dashboards
Bachelor's Degree
Benefits
Health insurance
Wellness and family support programs
Life and disability insurance
Retirement savings plans
Paid leave programs
Education related programs
Paid holidays and vacation time
Company
Mondelēz International
Mondelēz International, Inc.
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2024-02-21Post Ipo Debt· $1.5B
2001-06-13IPO
Leadership Team
Recent News
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