GE HealthCare · 4 days ago
Services Marketing Manager
Pewaukee, WI
Full-time
Hybrid
Mid, Senior Level
$122K/yr - $184K/yr
5+ years expGE HealthCare is a leading global medical technology and digital solutions innovator. The Services Marketing Manager is responsible for the planning and creation of marketing assets and toolkits, ensuring they meet the needs of various regions while managing their ongoing usage and effectiveness.
AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical
No H1B
Responsibilities
The manager will need to demonstrate:
Significant integration with Strategy Managers, modalities and related marketing teams to define programs and tactical approaches to guide content and asset creation
Direct and consistent engagement with regions to ensure assets meet their requirements, to support access and usage, and drive analytics/evaluation
High level of agency management to brief, plan and execute all planning, production and creation including video/photoshoots, asset creation, tradeshow support, marcom tool usage, asset delivery and accessibility
Brand stewardship as well as ownership of approvals, including point person for relationship with Regulatory, Legal, Digital, and other parties critical to properly delivering content and assets
Responsibility and accountability for ongoing management including cataloging, sourcing, updating, re-approving, and terminating
Continuous engagement with marketing platforms to deliver quality work as well as represent Imaging Accessories, Goldseal and Services in the advancement of the centrally managed systems
Cross-functional Collaboration: Across the portfolio, work closely with other marketing managers globally and regionally including those in analytics, market intelligence, to ensure alignment and integration across all marketing efforts
Key Capabilities
Provide ability to lead multidisciplinary marketing programs, aligning diverse functions (operations, communications, digital) to achieve strategic objectives
Deep understanding of digital marketing strategies including SEO, SEM, social media, content marketing, email and data-driven personalization
Experience with AI-driven marketing solutions, including predictive analytics and machine learning for customer segmentation and targeting
Experience with customer insight and behavioral marketing metrics and KPI development
Strong ability to create and enforce brand guidelines ensuring consistency in messaging and visual identity across marketing channels
Qualification
Required
Minimum of 5+ years' experience in related marketing or communications roles
Bachelor's degree in marketing, Business, Digital Marketing, Communications, or related area
Digital marketing experience specifically email marketing, search engine optimization (SEO), paid search, content marketing, conversion rate optimization, social media marketing
Experience with Adobe Experience platform and Adobe Analytics
Healthcare B2B marketing experience required
Strong at and enjoys both strategy and execution
Understands how to measure effectiveness of deliverables and adapt for improvements
Strong story and presentation development skills
Able to make decisions independently based on thorough understanding and analysis of business objectives
Knows how to work cross-functionally and identify synergies among teams
Strong agency management and evaluation capabilities
Experience working in an international environment
Demonstrated ability to analyze and resolve problems
Demonstrated ability to lead programs / projects
Ability to document, plan, market, and execute programs
Established project management skills
Benefits
Medical
Dental
Vision
Paid time off
A 401(k) plan with employee and company contribution opportunities
Life
Disability
Accident insurance
Tuition reimbursement
Company
GE HealthCare
GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.52BKey Investors
Bill & Melinda Gates Foundation
2024-11-07Post Ipo Secondary· $1.17B
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B
Leadership Team
Catherine Estrampes
President and CEO, US & Canada
Luiz Verzegnassi
President & CEO, Services
Recent News
2026-01-16
Medical Device Network
2026-01-16
Company data provided by crunchbase