Trendline Interactive is now Shift Paradigm · 17 hours ago
Adobe Target Lead
United States
Full-time
Remote
Mid LevelTrendline Interactive, now known as Shift Paradigm, is a client services business focused on implementing technology and data to enhance sales and marketing efforts. They are seeking an experienced Adobe Target contractor to support experimentation and personalization within the Adobe marketing technology ecosystem, focusing on the configuration and optimization of web-based tests and targeted experiences.
AdvertisingDigital MarketingEmailEmail Marketing
Responsibilities
Configure, manage, and optimize Adobe Target within a larger Adobe Experience Cloud stack, including integrations with Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Customer Journey Analytics (CJA), Adobe Launch, and Marketo
Design, build, test, and deploy web-based A/B/n tests and experience target activities in Adobe Target
Partner with internal teams to translate business goals, hypotheses, and audience strategies into measurable tests and personalized experiences
Support more advanced targeting and personalization use cases over time, including geographic-based targeting and rule-based personalization
Ensure proper data flow and measurement between Target, AEP, and CJA to support reporting and insights
Advise on best practices and process optimization for experimentation design, audience usage, and test governance
Collaborate with internal and client stakeholders to help define test concepts, success criteria, and next-step optimizations
Qualification
Required
Strong hands-on experience working with Adobe Target in a production environment
Demonstrated experience configuring Target within a broader Adobe martech ecosystem (including AEP/RTCDP and CJA)
Experience designing and executing web-based A/B/n tests and experience targeting activities
Working knowledge of Adobe Launch and how it supports Target implementations
Comfortable working with audiences sourced from RTCDP and activated across channels
Ability to interpret test results and partner with analytics teams to derive actionable insights
Experience working in enterprise-scale digital environments with multiple stakeholders
Preferred
Experience with more advanced personalization strategies in Adobe Target (e.g., geographic targeting, rules-based personalization)
Familiarity with Marketo for audience activation and ongoing email/SMS nurture programs
Experience advising internal or external clients on experimentation strategy and test design
Understanding of how experimentation data is leveraged within Customer Journey Analytics
Light JavaScript or front-end troubleshooting experience related to Target implementations (nice to have)
Company
Trendline Interactive is now Shift Paradigm
We are a modern marketing firm that combines the resources of agencies, consultancies, and systems integrators to enable organizations to rethink digital engagement, implement modern solutions, and optimize programs over time.
Founded in 2010
201-500 employees
H1B Sponsorship
Trendline Interactive is now Shift Paradigm has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Growth Catalyst Partners
2019-06-05Series Unknown
2019-06-05Debt Financing
2018-09-06Private Equity
Leadership Team
Scott R Jones
Chief Financial Officer
Company data provided by crunchbase