Gray Media · 3 hours ago
DIGITAL CONTENT MANAGER - KNOE
Monroe, LA
Full-time
Onsite
Senior LevelGray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a Digital Content Manager for KNOE-TV in Monroe, Louisiana. The role involves managing the digital content team, leading digital strategy, and creating engaging local news content across various platforms.
BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo
Responsibilities
Manage the digital content team and lead digital strategy to grow digital, social media, and streaming audiences and engagement
Lead our team to develop workflows that deliver our content 24/7 with storytelling that is optimized for each screen
Champion the creation of vertical videos as a reporting tool
Analyze and actively use data and metrics to inform editorial and strategic decisions
Actively partner with the News Director and other station leaders to lead a cross-platform strategy
Oversee all station social media, including Facebook, X, Instagram, YouTube, TikTok, and other emerging platforms
Lead the content team in identifying new content types and technology to help serve new audiences
Create unique, engaging, and shareable local content
Teach, coach, and mentor our content team in best practices for journalism ethics, writing, and SEO
Hold newsroom employees and newsroom content accountable to established ethical and editorial standards
Lead the digital response during breaking news, ensuring immediate and accurate online updates, push alerts, live streams, and social media updates in coordination with the newsroom
Ensure all content follows KNOE's brand and is consistent in style, quality, and tone
Help manage content calendars and ensure timely delivery of all content, especially during breaking news and weather
Qualification
Required
Bachelor's degree in journalism, communications, or equivalent experience
Proven track record of digital news experience or equivalent experience
Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content
Ability to calmly handle live, breaking news situations
An eye for detail, strong journalism writing skills, and AP style proficiency
Experience analyzing data and identifying behavioral trends
Must have the ability to work under pressure and meet deadlines
Ability to be flexible with the schedule when needed
Ability to be part of a weekend on-call manager rotation
Must be a team player, highly organized, and comfortable multi-tasking and prioritizing
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
Founded in 1897
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
GlobeNewswire
2026-01-07
2025-12-24
Houston Chronicle
2025-12-19
Company data provided by crunchbase