Sunkist Growers · 2 days ago
Director of Licensing
Santa Clarita, CA
Full-time
Onsite
Director/Executive
$180K/yr - $230K/yr
10+ years expSunkist Growers is a leader in the citrus industry known for its exceptional quality and vibrant flavor. As the Director of Global Licensing, you will manage relationships with licensees, drive new business development, and oversee portfolio management to elevate the Sunkist brand and expand into new categories.
AgricultureFarmingFruit
Hiring Manager
Cherry Hurtado
Responsibilities
Manage day-to-day relationships with assigned licensees across the Americas, Asia, and Europe, Middle East, and Africa, serving as their primary business contact and trusted brand counsel
Build long-term, mutually beneficial business collaborations by engaging stakeholders at all levels from brand associates to executives
Create engaging, collaborative interactions with licensees that make the work productive and genuinely fun for everyone involved
Learn and understand each licensee’s business, competitive landscape, product range, retail distribution, and consumer and retailer trends
Provide tailored guidance, insights, and brand stewardship to optimize product development, marketing execution, distribution, and category performance
Drive new licensing revenue by identifying opportunities for product innovation, category expansion, and new territory development
Meet or exceed sales and royalty goals across individual licensees and the overall portfolio
Pursue new business opportunities outside the existing licensee base—qualifying inbound inquiries, cultivating new prospects and building a pipeline of potential licensees
Network. discover, and pursue possibilities across industries and regions to uncover emerging opportunities, untapped markets, and new categories aligned with Sunkist’s brand equities
Lead regular business reviews assessing sales performance, market positioning, promotional effectiveness, and new product opportunities
Negotiate new trademark licensing agreements—including renewals, extensions, amendments, terminations, NDAs, and related updates
Maximize financial performance by driving annual sales and royalty growth across the global licensee base
Manage the full Licensing P&L, including budgets, projections, forecasting models, and long-range financial plans
Lead and enforce all contractual requirements, including product approvals, packaging and marketing review processes, food safety standards, and adherence to Sunkist brand guidelines
Collaborate cross-functionally with Food Safety, Finance, Legal, Patent & Trademark, Marketing, and international Sunkist offices in Tokyo, Seoul, and Hong Kong
Contribute actively to a small, cohesive team that values collaboration, unified support for all licensee accounts, and a spirit of California-style fun
Communicate across the team to share information, align standards, and maintain a relationship-driven experience for all licensees worldwide
Qualification
Required
Demonstrated motivation to develop and build long-term business collaborations that create mutual value and shared success
Exceptional relationship-building skills, with cultural sensitivity, interpersonal savvy, and the ability to collaborate across diverse global markets
Entrepreneurial drive and mindset; self-driven, flexible, passion to succeed
Solid business acumen, including understanding of deal structures, financial drivers, and strategic levers in licensing
Financial and analytical skills, including royalty models, forecasting, P&L impact, and sales analysis
Negotiation capabilities with an understanding of contractual agreements
Meticulous attention to detail, especially in product, packaging, and marketing materials
Ability to influence and guide internal/external stakeholders at all levels
10+ years of experience in consumer products, brand management, sales/ marketing, or related fields
Ability to solo travel domestically and internationally approximately 35% annually
Ability to work/travel occasional evenings and weekends to support global time zones
Valid passport
Valid driver's license
Preferred
International experience strongly preferred
Bachelor's degree in Business, Marketing, International Relations, or related fields preferred
Benefits
A variety of choices for Medical, Dental, Vision, Life and Disability insurance
Health Care and Dependent Care Spending Accounts
401K savings plan, Match+
Paid holiday and vacation benefits
Business casual environment with a mission-driven culture
A business led with a human centric approach; good people doing good work
A growth orientated, profitable and purpose-driven organization
Company
Sunkist Growers
Sunkist Growers is an agricultural farm that makes and supplies fresh citrus.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Christian Harris
Chief Operating Officer
Recent News
2025-12-24
FoodProcessing.com
2025-10-04
Company data provided by crunchbase