Reflexion · 3 days ago
Digital Ads Manager (Health/Fitness)
United States
Contract
Remote
Mid Level
$10K/yr - $20K/yr
3+ years expReflexion is a company focused on cognitive training products for athletes and high performers. They are seeking a Paid Media Manager to oversee and enhance their digital advertising strategies on Meta and Google, with a strong emphasis on performance and communication.
RehabilitationSportsTraining
Responsibilities
Full ownership of Meta Ads and Google Ads accounts (strategy + execution + optimization)
Managing an aggregate ad budget of $10,000–$20,000/month
Building and maintaining campaign structure across: B2B lead gen (qualified Calendly calls), B2C subscription acquisition (GO consumer signups)
Writing and iterating all ad copy (hooks, primary text, headlines, descriptions)
Creating clear, actionable creative briefs and requesting photo/video assets from our internal team (your job is direction + testing plan; our team produces the content)
Making light landing page / website change requests (copy + layout suggestions) to improve conversion rates
Owning attribution and measurement: Pixel + CAPI / conversion tracking health, Event taxonomy / UTMs / conversion definitions, Troubleshooting gaps and ensuring reporting matches reality
Weekly performance reporting including CAC reporting and key funnel metrics
Weekly meeting with the CEO
Async day-to-day communication in Slack
Qualification
Required
3+ years managing paid media with hands-on execution in both: Meta Ads and Google Ads (Search; YouTube)
Demonstrated success metrics in health, fitness, sports performance, rehab/wellness, and/or closely related categories
Experience marketing technology products (SaaS, subscription, hardware+subscription, consumer tech, etc.)
Strong grasp of attribution in 2025-era reality (privacy constraints, modeled conversions, server-side/CAPI concepts)
Excellent copywriting skills for direct response performance creative
Exceptional communication (clear, proactive, organized, responsive)
Preferred
Experience driving B2B lead gen where lead quality matters (not just cheap CPL)
Experience marketing subscription products (trial/offer testing, churn/LTV awareness)
Comfortable collaborating with product/engineering on event tracking and debugging
Company
Reflexion
Reflexion started after it’s cofounder crashed headfirst into the boards during an ice hockey game and was left with a severe concussion.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0.91MKey Investors
Ben Franklin Technology Partners
2024-05-06Series Unknown· $0.64M
2022-01-04Series Unknown
2020-06-18Grant
Leadership Team
Matt Campagna
Founder & CEO
Recent News
Google Patent
2025-02-13
Company data provided by crunchbase