Frazer, Ltd. · 1 week ago
INBOUND MARKETING SPECIALIST
Houston, TX
Full-time
Onsite
Entry, Mid Level
$70K/yr - $78K/yr
2+ years expFrazer, a leading builder of emergency medical vehicles, is currently seeking an Inbound Marketing Specialist to join their team. This role focuses on producing and refining content aligned with the company's Sales & Marketing Strategy to attract and convert qualified leads through blog content, SEO, email marketing, and website engagement.
Automotive
Responsibilities
Produces engaging blog content aligned with inbound best practices and the They Ask, You Answer framework, leveraging established content calendars, templates, and editorial guidelines
Creates persona-specific content that speaks directly to key decision-making stages, ensuring every touchpoint is relevant, valuable, and aligned with the customer's journey
Researches and applies targeted SEO keywords to enhance content visibility and organic performance
Maintains and updates Frazer’s WordPress site, optimizing pages for SEO, clarity, and engagement
Builds new website pages using approved templates and design standards to support brand consistency and user experience
Refreshes legacy pages and blog posts to improve clarity, formatting, and overall SEO strength
Executes targeted email marketing campaigns following predefined workflows and calendars, ensuring accuracy and alignment with marketing goals
Develops landing pages, content offers (guides, whitepapers, etc.), and lead nurturing workflows that support automated follow-up and conversion
Assists with planning, writing, and building the monthly newsletter
Uses Google Analytics and other tools to track content performance and inbound KPIs such as traffic sources, conversion rates, and engagement trends
Shares reports and data insights with the Marketing Team to guide future strategy and campaign improvements
Conducts A/B tests and monitor website and landing page performance to increase conversion rates using CRO best practices
Partners with the Marketing Manager to execute company-wide sales & marketing campaigns
Works closely with the Social Media Specialist and Media Team to align inbound content with broader digital initiatives
Repurposes existing content across multiple channels to extend its lifecycle and maximize impact
Assists the Content Team with blog and content-related tasks as needed
Assists with maintaining the CRM’s marketing components
Supports internal knowledge sharing and content distribution among team members
Helps with event follow-up campaigns, trade show promotions, and occasional graphic design needs (brochures, print assets, and more)
Develops and manages website forms to ensure seamless lead capture and routing
Maintains a content re-purposing calendar and collaborates with Social and Media Teams on multi-format content usage
Participates in continuous learning to stay current on SEO, inbound marketing, and content trends
Supports marketing automation strategies and workflow optimization efforts
Qualification
Required
Bachelor's degree in marketing, communications, journalism, business, or equivalent practical experience
Minimum 2 years of hands-on experience in inbound marketing, content creation, or digital lead generation
Proven ability to write and publish blog content, marketing emails, and website copy that drives engagement and leads
Experience using WordPress, Google Analytics (GA4), and keyword research tools (e.g., SEMrush, Ahrefs, or Moz)
Familiarity with marketing automation and CRM platforms such as Zoho, HubSpot, or Mailchimp
Understanding of SEO best practices and ability to apply them in content creation
Preferred
3 - 5 years of experience in inbound marketing and digital content creation
Experience developing marketing content within a CRM (e.g., Zoho, Salesforce) and CMS platforms (e.g., WordPress)
Working knowledge of inbound content frameworks such as 'They Ask, You Answer' or similar buyer-centric models
Interest or background in healthcare, EMS, fire service, or other public safety fields
Familiarity with HTML/CSS for content formatting and UX design principles
Experience using tools for A/B testing, conversion rate optimization (CRO), or heatmapping is a plus
Benefits
Weekly paycheck, so you can shop every Friday!
Health Care Insurance
Dental Benefit options
401k plan with a company match!
Disability Insurance
Paid Time Off that begins accruing your first day of employment
Eight paid company holidays and the ability to take time off during company shut down from Christmas to New Year’s Day!
The “Company Kitchen” on site for lunch and snack choices
Flexible Work Schedules
Professional development and skills training
Free Life Skills Training such as financial wellness classes
Company
Frazer, Ltd.
Frazer, Ltd. is the nation’s leading provider of emergency vehicles, serving Fire and EMS organizations across the country for over 30 years.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Laura Griffin
CEO
Recent News
2025-10-14
Dayton Daily News
2024-03-01
Company data provided by crunchbase