Tawkify · 2 days ago
Director, Growth Marketing
United States
Full-time
Remote
Director/Executive
7+ years expTawkify is seeking a Director of Growth Marketing to lead their go-to-market and customer acquisition strategy across the full funnel. The role involves driving sustainable growth by combining data-driven thinking with strategic intuition, while partnering closely with Product, Engineering, and Customer Experience teams.
ConsumerPersonal DevelopmentPersonal HealthProfessional Services
Hiring Manager
Kristy S.
Responsibilities
Lead growth marketing strategy and execution across acquisition, onboarding, engagement, and retention
Develop and drive go-to-market strategies that address geographic expansion and align with company goals
Analyze performance across paid, social, email, and events with clear tracking, reporting, and optimization strategies
Define and manage funnel metrics, turning insights into action
Set and manage a structured experimentation roadmap across landing pages, ads, lifecycle flows, and in-product experiences
Partner with Product and Engineering on product-driven growth opportunities
Establish a regular cadence of performance reviews, surfacing insights and iterating on strategy
Manage and grow a small team of growth and lifecycle marketers
Use customer and performance data to build hypotheses and structured test plans
Lead cross-functional alignment on growth priorities and communicate performance transparently
Prioritize initiatives based on impact and effort
Operate with a test-and-learn mindset while maintaining a strategic foundation
Ensure go-to-market planning is intentional, measurable, and accountable
Qualification
Required
7 to 10 years of experience in growth marketing or product-led growth roles with clear ownership of funnel performance
Experience building and executing go-to-market strategies, ideally in new segments or geographic markets
Strong analytical mindset with a track record of translating insights into measurable outcomes
Hands-on experience running growth experiments across multiple channels and touchpoints
Effective collaborator with Product, Engineering, and Customer Experience teams
Comfortable operating in ambiguity and balancing strategy with execution
People management experience or readiness to grow into a leadership role
Company
Tawkify
Tawkify is a matchmaking company delivering relationship success to clients throughout the United States
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-01-01Series B
2018-11-01Series A
Leadership Team
Kenneth Shaw
Founder, Executive Chairman & Chief Innovation Officer
Recent News
2025-11-11
2024-12-09
Company data provided by crunchbase