Multicultural Marketing Resources, Inc. · 4 days ago
Media Planner & Buyer— Bilingual / Multicultural (English/Spanish)
Multicultural Marketing Resources, Inc. is seeking a Media Planner & Buyer to develop and execute integrated media strategies. This role supports multicultural and bilingual campaigns across traditional platforms, ensuring efficient buys, strong performance, and impactful reach.
AdvertisingConsultingGovernmentPublishing
Responsibilities
Build strategic media plans aligned to client goals, targeting Texas DMAs and multicultural audiences
Recommend channel mix across TV, radio, OOH
Negotiate with vendors and manage IOs, budgets, flighting, and added value
Oversee trafficking, creative rotations, and campaign pacing
Monitor performance, optimize mid-flight, and provide post-campaign insights and reporting
Collaborate cross-functionally with account, creative, and analytics teams
Qualification
Required
4–7+ years in media planning and/or buying (agency or in-house)
Experience buying and planning Texas markets and working with bilingual/multicultural audiences
Strong knowledge of media KPIs
Bilingual English/Spanish a MUST