Cox Enterprises · 6 days ago
Director, Social Media (AJC)
Atlanta GA
Full-time
Hybrid
Director/Executive
$135K/yr - $225K/yr
10+ years expCox Enterprises is a family business guided by a legacy of bold innovation, and they are seeking a strategic and creative Director of Social Media for the Atlanta Journal-Constitution. This role will lead the brand’s social media presence, drive audience engagement, and oversee innovative strategies to strengthen the brand and expand its reach.
AdvertisingBroadcastingDigital MediaTelecommunications
No H1B
Responsibilities
Own and evolve a cohesive, enterprise-level vision and organic content strategy across platforms, including YouTube, Instagram, TikTok, Facebook, X, Reddit and other emerging channels, with a sharp focus on driving quality impressions and engagement, while defining a clear vision and voice
Build a content engine that scales: audience-informed, performance-tracked, and deeply integrated with product and growth goals
Lead and support content creation and oversee day-to-day social publishing, ensuring all content reflects the brand and each channel’s voice, editorial mission, and visual identity
Evolve org-wide workflows to increase efficiency, creativity, accuracy, and innovative experimentation
Directly manage a team of social producers and creators; help develop skills while fostering an inclusive team environment
Work proactively with audience and growth partners to refine platform-specific monetization strategies and execute drive-back routes or referral traffic tactics that foster conversions; support social-based paid marketing efforts
Build upon an off-platform video strategy to drive audience engagement, in close collaboration with EP of Video and Business partnerships
Partner proactively with reporters, producers, and creative teams to package content for maximum performance and resonance on each platform
Represent social interests in senior leadership meetings, ensuring strategies align with brand and business objectives
Analyze metrics and kickstart A/B tests and other experiments in service of organic growth; provide transparent readouts
Own social reporting and translate analytics and performance insights into actionable content strategies that drive channel growth and engagement rates
Develop creative, social-first campaigns and franchises to support editorial tentpoles, brand initiatives and revenue/sales goals
Evolve sponsorship opportunities and influence branded efforts to avoid brand dilution and content quality
Stay ahead of platform trends, emerging content formats, creator partnerships, and social tools to keep the AJC at the forefront of social evolution and digital innovation
Qualification
Required
Bachelor's degree in a related discipline and 10 years' experience in a related field (social media strategy, ideally within media, news or lifestyle brands). The right candidate could also have a different combination, such as a master's degree and 8 years' experience; a Ph.D. and 5 years' experience in a related field; or 14 years' experience in a related field
Proven track record of growing and engaging audiences across multiple social platforms
Deep expertise in platform best practices, analytics tools, and emerging trends
Ability to leverage AI tooling to build efficiencies and automation
Strong editorial sensibility and storytelling ability with a knack for adapting content across formats
Experience managing and mentoring teams in fast-paced, collaborative environments
Passion for news, journalism and storytelling, with the ability to balance editorial integrity and business priorities
Creative thinker who is both strategic and execution-focused, able to manage high-visibility projects with clarity and impact
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations.
Seven paid holidays throughout the calendar year
Up to 160 hours of paid wellness annually for their own wellness or that of family members.
Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Health care insurance (medical, dental, vision)
Retirement planning (401(k))
Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)
Company
Cox Enterprises
Cox Enterprises is a communications, media, and automotive services company.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1.7M2014-12-15Grant· $1.7M
Leadership Team
Alexander Taylor
Chairman and Chief Executive Officer
Patrick O'Boyle
Senior Vice President of Corporate Development
Recent News
2026-01-07
Dayton Daily News
2025-12-11
Company data provided by crunchbase