Belmar Pharma Solutions · 16 hours ago
Digital Marketing Specialist
Utah, United States
Full-time
Onsite
Mid Level
3+ years expWorldlink Medical is a leading provider of continuing medical education specializing in bioidentical hormone replacement therapy. They are seeking a technically skilled, data-driven Digital Marketing Specialist to manage and optimize their website, support paid advertising strategies, enhance SEO performance, and ensure effective content distribution across digital channels.
BiotechnologyConsultingEducationPharmaceutical
Responsibilities
Manage cross-functional communication between marketing, creative, sales, and IT teams
Partner with an automation specialist to map out automated email sequences triggered by user actions across the digital ecosystem
Develop project timelines, deliverable lists, and dashboards to track campaign performance and ROI
Build and deploy digital marketing campaigns across web, social, email, and paid media
Manage digital analytics tools (Google Analytics, heatmap platforms, etc) to track performance metrics, optimize campaigns, and prepare analytics reports with actionable insights
Identify growth opportunities, bottlenecks, and areas for website, social, and funnel optimization
Manage and update web pages within the ModX CMS (content management, performance optimization, SEO, analytics, and reporting)
Collaborate with the web development & UX teams to create, update, and optimize landing pages for courses, certifications, membership offerings, and faculty content
Ensure website content accuracy, responsive design, and brand consistency
Recommend website improvements, including layout suggestions, design variations, and A/B testing
Partner with development on advanced ModX functionality and system updates
Analyze user behavior and continuously review and optimize user journeys across key conversion paths (course pages, membership pages, event pages)
Manage on-page SEO initiatives, including metadata, schemas, content structure, and site health, and ensuring the content is compatible to maximize AI usability and readability
Conduct keyword research focused on BHRT, hormone optimization, and medical education terms
Improve organic search performance through content updates, internal linking, and UX improvements
Monitor SEO rankings and report on trends and opportunities
Collaborate with the digital marketing team on the planning, execution, and optimization of paid campaigns across Google, Meta, and LinkedIn
Develop targeting strategies and refine audiences for practitioner-led generation and course enrollment growth
Publish blogs, videos, podcasts, faculty spotlights, and educational resources directly to the corresponding channel
Repurpose live course content, clips, and testimonials into web and social media formats
Ensure all content is optimized for SEO and visual consistency
Publish posts and maintain consistent messaging across social platforms (LinkedIn, Facebook, Instagram, YouTube, Podcasting Services)
Promote course announcements, faculty insights, practitioner testimonials, and scientific updates
Monitor social engagement and performance metric
Qualification
Required
3-5 years of digital marketing experience
Hands-on experience with ModX CMS or willingness to rapidly learn ModX with prior strong CMS experience
Fundamental understanding of UX/UI principles and website structure
Experience with AI tools for design, testing, or optimization (e.g., Midjourney, Figma AI, ChatGPT, Claude, heatmap AI tools, etc.)
Proficiency in SEO (on-page, technical, keyword strategy)
Strong data interpretation skills using analytics and tracking platforms
Ability to manage multiple projects with strong attention to detail
Preferred
Background in healthcare, medical education, BHRT, wellness, or similar industries
Familiarity with HTML/CSS or basic front-end editing within ModX
Experience using tools such as Hotjar, Crazy Egg, or other behavior analytics platforms
Basic graphic design or video editing skills
Familiarity with CRM and membership platforms
Benefits
Professional development opportunities, especially in AI-driven marketing and digital innovation.
If applicable, you will be compensated at the current IRS mileage reimbursement rate.
Company
Belmar Pharma Solutions
Belmar Pharma Solutions provides compounded medication, education, and consultation for anti-aging and integrative therapies.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Capital Dynamics
2023-06-01Private Equity
2019-04-22Acquired
Leadership Team
Rob Kilgore
Chief Executive Officer
Kevin Burrus
Chief Information Officer
Recent News
Seattle TechFlash
2025-05-05
Company data provided by crunchbase