Groundfloor Finance · 1 month ago
Senior Performance Marketing Manager
United States
Full-time
Remote
Senior LevelGroundfloor, a hyper-growth wealthtech company based in Atlanta, is seeking a dynamic and analytical Senior Performance Marketing Manager. This role is pivotal in accelerating customer acquisition and shaping brand awareness by constructing analytics infrastructure and managing high-impact paid media to drive measurable ROI.
FinTechLendingPersonal FinanceReal Estate Investment
Responsibilities
You will be the go-to resource to grow our user base and brand awareness
Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation to achieve new customer revenue objectives
You own the performance marketing engine: personally executing paid campaigns across Google Ads, Meta, and LinkedIn—setting up targeting, optimizing bid strategies, analyzing performance daily, and partnering with our creative team to develop and test ad variations that exceed target goals
Utilize growth hacking techniques to identify and test new channels and tactics that can lead to significant user growth
You expand acquisition channels strategically: establishing affiliate partnerships, negotiating terms, implementing tracking, and working with our partnerships team to scale what works while cutting what doesn't
Build and maintain analytics infrastructure: dashboards, UTM tracking, conversion tracking, and attribution models to measure campaign performance
You are fluent across the full spectrum of digital marketing channels (paid search and social, SEO/SEM, email and lifecycle marketing, ABM) with hands-on experience personally building, launching, and optimizing multi-channel campaigns without relying solely on agencies or vendors
Drive an ambitious cross-platform roadmap to maximize Groundfloor brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA)
Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other game-changing program initiatives
Qualification
Required
You have an adventurous spirit and curious mindset and are willing to try new approaches and learn what marketing techniques and channels work best for our audience
You have experience building and managing affiliate marketing partnerships to expand acquisition channels
You are a hands-on Google Ads power user with proven experience personally managing substantial monthly budgets and consistently optimizing campaigns to hit aggressive CPA and ROAS targets while collaborating with creative and content teams to test winning variations
You are a GA4 expert who personally architects dashboards, configures conversion tracking via GTM, and builds multi-touch attribution models—then partners with cross-functional teams to turn insights into growth strategies
You're a builder and optimizer—you've launched campaigns hands-on (audience setup, tracking implementation, creative coordination) and used data you collected yourself to iterate toward breakthrough results
Highly organized, incredible attention to detail, impeccable communication, and skilled at connecting dots, from strategy through to execution
Proven track record of success in growth marketing, preferably in a fast-growing and scaling environment
Company
Groundfloor Finance
Groundfloor is an award-winning fintech company transforming how individuals invest in real estate.
Founded in 2013
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$82.8MKey Investors
MedipowerFintech Ventures Fund
2023-08-29Series Unknown· $50.95M
2022-08-31Equity Crowdfunding· $2.1M
2022-02-21Series Unknown· $5.8M
Leadership Team
Brian Dally
Co-Founder & CEO
Nick Bhargava
Co-Founder
Recent News
2025-11-22
Company data provided by crunchbase