Blossom · 4 days ago
Founding Digital Marketing Lead
New York, NY
Full-time
Onsite
Mid, Senior Level
$120K/yr - $160K/yr
2+ years expBlossom Health is a company dedicated to solving the mental health epidemic in America by providing affordable and effective mental healthcare. They are seeking a Founding Digital Marketing Lead to own and scale their digital marketing efforts, driving patient acquisition and brand strategy from the ground up.
Artificial Intelligence (AI)Health CareInformation TechnologyInternetMental HealthSoftware
Responsibilities
Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms
Manage budgets, creative development (video & static), testing, attribution, reporting, and results
Drive CAC-efficient growth in patient DTC acquisition
Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels
Lead creator, social, and brand strategy and execution across key platforms
Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC
Develop compelling, high-performing brand content that balances performance and storytelling
Partner closely with product, operations, and clinical teams to shape messaging
Serve as the founding marketing lead, setting the foundation for this critical function
Establish marketing processes, analytics, and best practices
Translate business goals into clear marketing strategy and execution
Be hands-on — this is a founding role, with room to grow and own a team upon success
Qualification
Required
Highly motivated, ambitious, and impact-driven
An owner who thinks long-term and prioritizes business results
Fast-moving with high standards for quality
Comfortable with ambiguity and building from scratch
Optimistic, creative, and relentlessly curious
Humble, collaborative, and mission-aligned
Have 2+ years of digital marketing experience (4+ years preferred) with strong, demonstrated performance outcomes
Have hands-on experience managing paid channels (Google, Meta, TikTok, etc.) at scale
Have owned monthly marketing budgets in the $500K-$1M+ range
Have worked with hyper-growth consumer and/or direct-to-consumer brands, ideally well-known or category-leading brands
Have experience scaling brands through organic social and creator-driven content
Are comfortable with the following tools and technologies: ads manager, conversion pixels and APIs, Rudderstack, Metabase, Big Query, SQL, Figma, Framer, PostHog, Formsort
Are authorized to work in the U.S. and excited to be fully onsite in NYC (5 days/week)
Preferred
4+ years of digital marketing experience preferred
Bonus: You've built or managed your own social presence or a brand's social accounts
Benefits
Best-in-class health, dental, and vision insurance
Unlimited PTO with a focus on outcomes, not hours
Rapid career growth and leadership opportunities
Team outings, offsites, and a fully stocked SoHo office
Company
Blossom
Blossom exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective psychiatric-mental healthcare.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$18.4M2025-10-02Undisclosed· $18.4M
Company data provided by crunchbase