Director of Marketing Operations jobs in United States
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UserTesting · 5 days ago

Director of Marketing Operations

positionNew York, United States
timeFull-time
remoteOnsite
seniorityDirector/Executive
date7+ years exp

UserTesting is the leader in human insight, helping organizations craft exceptional customer experiences through fast, actionable feedback. The Director of Marketing Operations & Insights will guide the evolution toward an Enterprise Account-Based Marketing model, leading teams to create a precise and measurable marketing engine.

Consumer ResearchMarket ResearchMarketing AutomationProduct ManagementSaaS

Responsibilities

Drive the strategy and execution of marketing operations and insights in alignment with business goals and budgets
Partner across teams to support our shift from lead-based marketing to an account-based, enterprise-focused model
Oversee the marketing tech stack—including Salesforce, Marketo, 6sense, Qualified, and more—ensuring tools are integrated and adopted
Lead a growing team of managers and analysts, fostering a culture of accountability, enablement, and continuous improvement
Optimize campaign setup, lead routing/scoring, data flows, and multi-touch attribution to power ABM programs
Own marketing performance reporting, including dashboards, KPIs, and executive insights that drive decisions
Champion cross-functional collaboration with GTM teams including Sales, Finance, and RevOps to ensure shared visibility and impact

Qualification

ABM strategyMarketing operationsMartech stack managementData analysisCampaign measurementFunnel optimizationOperational process designTeam leadershipDocumentation

Required

7+ years of experience in marketing operations, revenue operations, or GTM strategy roles—ideally in high-growth B2B SaaS environments
5+ years of hands-on ABM and demand generation support, including campaign measurement and funnel optimization
Proven experience managing and evolving a modern martech stack (e.g., Salesforce, Marketo, 6sense, Tableau, Google Analytics)
Strong analytical and problem-solving skills with a data-first mindset; able to connect performance to strategy
Skilled in operational process design, documentation, and systems governance
Experience leading and developing high-performing, cross-functional teams
Bachelor's degree required; MBA or equivalent senior-level experience preferred
Ability to travel approximately 10% of the time

Preferred

MBA or equivalent senior-level experience preferred

Company

UserTesting

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Glassdoor3.4
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UserTesting is an on-demand human insight platform designed to improve customer insights.
dateFounded in 2007
location
San Francisco, California, USA
people-size501-1000 employees
web-link
http://www.usertesting.com

Funding

Current Stage
Public Company
Total Funding
$152.74M
Key Investors
Scottish EnterpriseInsight PartnersAccel
2022-10-27Acquired
2021-11-17IPO
2020-11-17Grant· $4.24M

Leadership Team

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Eric Johnson
CEO
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Jamie Anderson
Chief Revenue Officer
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Recent News

Business Wire
UserTesting Named a Leader in Experience Research Platforms by Top Independent Research Firm
2026-01-24
Accel
Accel Portfolio -UserTesting.
2026-01-09
Destination CRM
UserTesting Acquires User Interviews
2026-01-09
Company data provided by crunchbase