Rhode Island School of Design · 1 day ago
Associate Director, Digital Strategy & Content Marketing
Providence, RI
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expRhode Island School of Design (RISD) seeks an Associate Director, Digital Strategy & Content Marketing to join Continuing Education (CE). The role involves developing and maintaining content for various digital platforms, overseeing digital marketing strategies, and managing quality assurance processes for marketing communications.
Education
Responsibilities
Serves as the Director of Marketing and Communications’ primary deputy, providing high-level strategic partnership, decision-making support, and continuity of marketing initiatives across the department
Leads CE's digital marketing strategy and infrastructure, overseeing multiple systems (including the registration platform, CRM, website, and paid media) that directly drive enrollment revenue and brand visibility
Serves as the lead for configuring, editing, and maintaining content and messaging on CE’s student registration system and websites
Proactively executes operational and production processes for these channels, including, but not limited to, search, SEO, taxonomies, accessibility, and overall performance
Manages email marketing campaigns for adult, youth, and custom programs, including campaign strategy, content development, and copywriting (in collaboration with programming and marketing teams), building and scheduling
Oversees digital advertising content strategy and development, as well as ad creation and setup, ad placement, landing page development, testing, monitoring, and rigorous measurement and reporting
Stays well-educated on data tracking/analysis tools and other resources available, including but not limited to Google Analytics
Serves as the point-person for audience segmentation, list maintenance, and various CRM (Customer Relationship Management) tasks such as prospect tagging, list pulling, audience demographic targeting, and email list hygiene
Implements and proactively optimizes analytics in line with content or testing strategies
Reviews and keeps abreast of CE’s competitive landscape, peers, and trends
Conducts peer analysis and evaluates for use and implementation for RISD CE
Proactively proposes revisions, as needed, to CE’s existing systems and websites, and is also future-focused on emerging systems, trends, and tactics that would more efficiently address Continuing Education marketing and communication challenges
Manages quality assurance processes for all marketing communications channels, with an emphasis on CE’s course registration system, websites, and digital publications
Conducts testing, proofreading, and other QA efforts on CE channels, ensuring adherence to RISD’s editorial and style guidelines and branding
Manages and mentors professional staff, as well as student intern(s), directing a growing team responsible for social media, content creation, and digital advertising
Acts as a key liaison and subject matter expert across departments and with external partners, translating complex digital strategy into actionable initiatives that enhance CE’s operational effectiveness and strategic positioning within RISD and the broader continuing education landscape
Qualification
Required
Bachelor's degree in communications, marketing, or related discipline, or equivalent education and experience
Minimum of five years of communications, marketing, and/or digital content management experience
Prior experience in web content management on WordPress and Drupal platforms, with basic familiarity with HTML/CSS
Experience and proficiency in creative copywriting/proofreading, and email marketing platforms. Ability to write marketing copy and/or develop marketing communications materials
Strong attention to detail, organization, analytical, and oral and written communication skills
Knowledge of social media platforms and digital advertising tools (Google, Meta)
Strong interpersonal, collaborative, and creative problem-solving skills
Proficiency with Microsoft Office (Word, Excel, PowerPoint) and/or Google Apps required
Organized and able to produce quality work in a fast-paced atmosphere
Demonstrated commitment to working with a diverse population of students, instructors, and staff and ability to foster and promote an environment of inclusion and respect
Resume (Required)
Cover Letter (Required)
Must submit two (2) writing samples as part of the application
Preferred
Experience with Adobe Creative Suite and similar software preferred
Company
Rhode Island School of Design
Rhode Island School of Design is a school in Providence.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Alicia Luzón, SHRM-CP
Social Equity and Inclusion Partner
Alison Douglas
Senior Human Resources Partner
Recent News
Providence Business News
2025-09-30
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