Aspen Publishing · 6 days ago
Assistant Director for Enrollment Strategy & Institutional Adoption
Burlington, MA
Full-time
Hybrid
Senior Level
$121K/yr - $178K/yr
7+ years expAspen Publishing is seeking an experienced marketing leader to serve as Assistant Director for Enrollment Strategy & Institutional Adoption for JD-Next. This role is responsible for shaping and executing a marketing enrollment strategy to drive growth and increase adoption of the JD-Next program among law schools.
Publishing
Responsibilities
Develop, oversee, and implement the comprehensive marketing strategy to drive enrollment for JD-Next, including yearly planning, goal setting, positioning, tactical implementation and performance management
Identify strategic opportunities to increase institutional usage across law schools, admissions offices, pre-law advising networks, and related stakeholders
Serve as the primary marketing liaison across JD-Next internal teams
Develop and implement multi-channel strategies to build awareness, grow the prospect pipeline, and ensure steady enrollment growth for JD-Next as a law school admissions assessment
Manage the entire consumer communication system (email journeys, nurture paths, content strategy, and CRM optimization)
Oversee message development, brand alignment, and strategies to improve conversion across the funnel stage
Lead strategic outreach initiatives to law schools that increase institutional adoption and strengthen existing relationships
Partner with the sales team to develop and execute initiatives that promote JD-Next and related institutional offerings
Represent JD-Next at conferences, events, and meetings with law school leaders, admissions staff, and pre-law advisors
Form external partnerships to strengthen JD-Next’s role in the law school and pre-law communities
Manage integrated marketing campaigns across digital, social, email, PR, and event channels with a focus on measurable enrollment growth
Lead and collaborate with external communications firms to enhance JD-Next’s national visibility and reputation
Oversee the development of creative assets, brand materials, and student-facing communications
Measure, analyze, and report on campaign performance using analytics tools; turn insights into actionable recommendations
Perform continuous competitive analysis, market evaluations, and stakeholder research to guide strategic decisions
Provide senior-level guidance to internal teams that streamline marketing, product, and operational functions
Mentor junior staff contributing to JD-Next initiatives; help foster a strong culture of collaboration, accountability, and innovation
Support PR efforts to highlight program results, institutional collaborations, and student success stories
Other duties as assigned
Qualification
Required
Bachelor's Degree in business or related field preferred; Master's degree or J.D. a plus
7+ years of progressive experience building brand awareness, with at least 2–3 years in a senior strategic or leadership role
Proven experience in owning or managing a product line, business unit, or revenue-driving initiative
Demonstrated success in building and executing integrated marketing and growth strategies
Excellent project management skills with the ability to manage competing priorities and deliver against deadlines
Strong analytical skills with a record of using data to drive decisions
Exceptional communication, interpersonal, and relationship-building skills
Skilled in CRM systems, marketing automation tools, analytics platforms, and Microsoft Office
Ability to represent JD-Next professionally at conferences, events, and institutional meetings
Ability to travel domestically as needed
Preferred
Experience in higher education marketing, admissions, student recruitment, or legal education preferred
JD, high-stakes testing, or law school admissions experience preferred
Business development experience is strongly preferred, especially with or within academic institutions or professional services organizations
Benefits
Your choice of health and dental plans
Generous paid time off and holidays
401k with employer match
An array of voluntary programs to cover all of life’s eventualities from accidents; to critical illness; to pet insurance
Company
Aspen Publishing
Aspen Publishing is a premium brand in legal education content and digital learning solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2024-03-06Acquired
Leadership Team
Nicole Pinard
Chief Executive Officer
Jackie McCauley Ford
Chief Financial Officer
Recent News
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2024-12-19
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