GM Defense · 5 days ago
Lead, GM Defense Customer Engagement & Marketing
Milford, MI
Full-time
Onsite
Senior Level
5+ years expGM Defense is a division of General Motors focused on defense and government marketing. They are seeking a Lead for Customer Engagement & Marketing to coordinate and execute customer engagement events and marketing activities across various GM locations, ensuring high-quality execution and customer experience.
AutomotiveIndustrialManufacturingMilitaryProduct Design
No H1B
U.S. Citizen Only
Responsibilities
Partner with internal teams and external vendors to plan and execute impactful customer-and product-focused events that support GM Defense opportunity development and strategic engagement
Serve as the lead point person for on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit area GM locations to ensure seamless coordination of event setup, staffing support, product placement, leadership awareness, branding, and customer experience
Establish and refine event protocols to ensure high-quality execution, professionalism, and consistency across all activations
Coordination of management, maintenance and tracking of GS&S resources at MPG and Warren Tech Center (marketing vehicles, etc.)
Development of cost estimates for customer engagement activities based on historical data, quotes, and other available info
Lead coordination for design and execution of activations that include static display of GMD products to highlight GMD products and their relationship with GM products and brands
Support coordination of placement opportunities to increase visibility of GMD products, such as event activations, movie/show inclusion, etc
Planning and coordination of dynamic product experiences (ride & drive, demonstrations, etc.) at Milford Proving Ground, Warren, and other Detroit-area GM facilities
Work closely with the GM Defense Communications team to design and execution of social media campaigns to emphasize key win themes for major GMD opportunities and capture campaigns
Coordinate apparel for GS&S and key GMD personnel
Manage ordering and distribution of apparel and other items (“swag”) to support GMD marketing activities (tradeshows, activations, etc.)
Qualification
Required
Bachelor's degree or equivalent experience
5+ years of experience in marketing, branding, event management, or customer engagement roles
Demonstrated expertise in managing product-focused experiential marketing or customer engagement events
Demonstrated ability to plan, coordinate, manage execution and track resources for customer engagement projects
Ability to travel up to 25% of time, including weekends
Strong visual communications and presentation skills (e.g. PowerPoint, etc.)
In-depth knowledge of GM marketing capabilities, resources and processes (experiential, social/influencer, merchandizing, product placement, etc.)
Strong understanding of branding principles and experiential marketing strategies required for successful customer engagement
Experience in the automotive, defense, and/or security sectors
Candidate must be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee)
Preferred
In-depth knowledge of GM products and services is a strong advantage
Strong analytical skills to measure event effectiveness and make data-driven improvements
Excellent interpersonal and negotiation skills, with a track record of influencing and collaborating with diverse stakeholders for customer engagement
Previous experience with military and/or government marketing or customer engagement
Benefits
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Company
GM Defense
GM Defense designs, validates, and manufactures vehicles and equipment for the military and government sectors.
10001+ employees
Funding
Current Stage
Late StageRecent News
2025-01-08
Company data provided by crunchbase