Spark Foundry · 1 day ago
Senior Vice President, Global Biddable Lead
New York, NY
Full-time
Hybrid
Director/Executive
$177K/yr - $289K/yr
12+ years expSpark Foundry is a global media agency that aims to bring HEAT to brands through innovative marketing strategies. The SVP, Global Biddable Lead is responsible for shaping and scaling the client’s global biddable media strategy across Search, Social, and Programmatic, while ensuring world-class execution and performance across all markets.
AdvertisingMarketing
Responsibilities
Define and continuously evolve the client’s global biddable strategy across programmatic, social, and search
Establish global best practices, standards, and operating models for the client’s biddable planning, activation, measurement, and optimization
Lead the development of global biddable roadmaps aligned to the client’s growth, brand, and performance objectives
Serve as senior biddable advisor to the client’s global and regional marketing leadership
Coordinate across the client’s four global biddable hubs (NA, EMEA, LATAM, APAC) to ensure consistent application of strategy, frameworks, and tools
Create governance structures that enable accountability, transparency, and scalable execution while preserving regional flexibility
Partner with regional biddable leads and market leadership to drive alignment, knowledge-sharing, and continuous improvement
Support major global and regional client initiatives, transformations, and new-market expansions
Own the global biddable partnership strategy on behalf of Kenvue, including relationships with major DSPs, social platforms, search partners, and ad-tech providers
Lead global negotiations, joint business plans, beta programs, and innovation initiatives in support of the client’s business priorities
Identify emerging technologies, platforms, and commercial models that unlock incremental value
Embed AI-driven optimization and decision frameworks into global biddable strategy to improve efficiency, performance predictability, and cross-market learning
Drive global biddable initiatives focused on automation, AI, identity, commerce media, and next-generation performance solutions
Partner with analytics, data, and product teams to advance the client’s biddable measurement, attribution, and optimization frameworks
Champion client focused thought leadership and executive-level POVs within Spark Foundry and across partner ecosystems
Lead the adoption of AI-enabled biddable capabilities, including automated bidding, budget allocation, creative optimization, and predictive performance modeling
Define global biddable capability standards and role frameworks in support of the client’s business
Sponsor global training, certification, and upskilling initiatives across the client’s biddable teams
Foster a high-performance, collaborative culture built on shared accountability, innovation, and continuous improvement
Qualification
Required
12+ years of experience in performance / biddable media with deep expertise across programmatic, paid social, and search
Experience leveraging automation and AI-driven tools within biddable media
Proven leadership experience at a global or multi-regional level within a media agency or similar environment
Demonstrated success building and scaling global operating models, best practices, and transformation initiatives
Exceptional stakeholder management and executive communication skills
Deep experience managing senior partnerships with media and technology platforms
Strategic, highly organized, and comfortable navigating complex matrixed organizations
Strong change leader with a growth mindset and client-first orientation
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Spark Foundry
Spark Foundry is one of six global media agency brands within Publicis Media.
1001-5000 employees
H1B Sponsorship
Spark Foundry has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (79)
2024 (30)
2023 (8)
2022 (3)
2021 (5)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Niti Kumar
Chief Executive Officer, Spark Foundry
Sarah Kramer
Global and US CEO, Spark Foundry | Publicis Groupe Client Leader
Recent News
2025-11-16
2025-09-29
Company data provided by crunchbase