City National Bank of Florida · 3 days ago
Marketing Design Manager
Miami, FL
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expCity National Bank of Florida is seeking a Marketing Design Manager to lead their marketing design function in alignment with the organizational brand strategy. This role involves overseeing the design team, maintaining brand standards, and managing agency relationships to ensure effective execution of creative initiatives.
BankingCommercial LendingConsumer LendingFinanceFinancial Services
Responsibilities
Oversee and approve design work for digital and print media including social media, websites, packaging, advertising, and presentations, to ensure adherence to brand standards
Oversee development and maintenance of templates, design systems, and creative assets to ensure brand consistency
Direct collaboration among copywriters, photographers, and other creative resources to deliver campaign materials
Monitor brand performance metrics and provide insights for continuous improvement
Conduct market and competitor research to inform branding decisions and identify opportunities for differentiation
Define and maintain brand guidelines, including tone of voice, visual identity, and messaging frameworks
Develop, implement, and manage the overall brand strategy, ensuring consistency across all platforms and touchpoints
Manage creative agency relationships and provide direction aligned with organizational priorities
Provide leadership and guidance to direct reports to ensure compliance with established processes
Manage creative agency budget and advise on multi-channel advertising campaigns
Ensure delivery of internal design projects within required time frames and quality standards
Ensure adherence to internal branding policies and compliance procedures, aligning creative output with legal, regulatory, and industry standards
Develop and enforce processes and workflows related to brand management to maintain consistency and mitigate risk
Qualification
Required
5-7 years of experience managing a design or marketing team and overseeing brand strategy
8-10 years of experience in leadership roles within marketing, branding, or transformation functions
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma or similar design tools
Strong understanding of marketing principles, digital platforms, and branding best practices
Excellent communication, project management, and storytelling skills
Strong collaboration and persuasion skills
Familiarity with video editing and motion graphics tools (e.g., After Effects, Premiere Pro)
Experience working with cross-functional teams or in an agency environment
Bachelor's Degree in Design, Fine Arts, Creative Marketing
Or an equivalent combination of education and/or relevant professional experience may be considered in lieu of a degree
Company
City National Bank of Florida
City National Bank is a financial institution that offers banking products and services to businesses, healthcare, and individuals.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jorge Gonzalez
CEO & Vice Chairman of the Board
R
Rafael Barrera Renault
Executive Vice President, Chief Human Resources Officer
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