Bel · 2 days ago
Integrated Marketing Communications Media Manager - GoGo squeeZ
New York, United States
Full-time
Hybrid
Senior Level
$135K/yr - $145K/yr
7+ years expBel is a company on a Mission, built on 160 years of bold innovation and commitment to social purpose. They are seeking a strategic and hands-on Sr. Manager, Media to lead and evolve paid media investments for the GoGo squeeZ brand, focusing on media strategy, planning, and execution across various channels.
Food and BeverageManufacturing
Responsibilities
Lead the development of annual media strategies in partnership with the brand, Shopper, and agency teams
Manage day-to-day relationship with the media agency to ensure seamless execution across all channels (digital, TV, audio, social, search, influencer, programmatic, etc.)
Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors
Partner with eCommerce, the Commerce Marketing Agency, &/or the shopper marketing team to align on joint media strategies for omni-retailer activations (e.g., Walmart, Target, Kroger, etc.)
Work closely with Brand Marketing, eCommerce, Shopper Marketing, and the broader IMC team to ensure cohesive and integrated planning across consumer and shopper touchpoints
Align with Finance and Marketing leadership on A&P planning, budget allocations, pacing, and optimization opportunities
Collaborate with Sales/Customer teams to connect retailer investment decisions with broader brand priorities
Drive a test-and-learn approach to media investment, identifying new partners, platforms, and tactics that unlock performance and efficiency
Analyze media performance reports and make real-time recommendations to improve effectiveness
Stay current on media industry trends, platform updates, consumer behavior shifts, and commerce media innovation
Serve as the internal expert on media and retail media performance measurement, KPIs, and benchmarks
Serve as the primary contact for the media agency, holding them accountable to performance, service, and strategy
Evaluate and recommend new tools, technologies, or partnerships that enhance media impact
Qualification
Required
Bachelor's degree in Marketing, Communications, Media, Business, or a related field
7+ years of progressive experience in media strategy, planning, and buying across both brand and performance channels
Experience working with or managing media agencies
Strong understanding of omni-channel media mix, including digital, linear, paid social, programmatic, CTV, and commerce media
Demonstrated success in optimizing A&P investments and applying data-driven decision-making
Expertise in retailer media platforms (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing)
Strong analytical skills with proficiency in media dashboards, performance tracking, and budget reconciliation
Excellent communication, presentation, and cross-functional collaboration skills
Passion for brand building and media innovation
Preferred
MBA or advanced degree a plus
Experience working with CPG brands or within a matrixed organization is highly preferred
Benefits
Bonus Opportunity: 20%
20 days PTO
4% match on 401k
Health care by Blue Cross Blue Shield
Dental by Delta Dental
Vision by EyeMed
HSA’s, Lifestyle Spending, and more!
Hybrid work schedule in NYC
Company
Bel
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1946-12-11IPO
Leadership Team
Jaime Lewis
Chief Financial Officer, Bel USA
Michael Paul
Chief Customer Officer
Recent News
Precedence Research
2025-11-20
Company data provided by crunchbase