NDT Group Inc. · 1 week ago
Senior SEM/PPC Manager - $75,000/year
Portland, OR
Full-time
Onsite
Mid, Senior Level
$75K/yr - $75K/yr
5+ years expNAEGELI Deposition and Trial is a trusted leader in court reporting and litigation support, seeking a Senior SEM/PPC Manager to lead their national growth efforts. This role involves overseeing paid search campaigns, optimizing lead quality, managing budgets, and collaborating with the marketing team to align PPC strategies with broader marketing initiatives.
Biomass EnergyEnergyOil and Gas
Responsibilities
Own and manage paid search campaigns across all paid advertising channels including Google Ads, Microsoft (Bing) Ads and Social Media Ads
Develop keyword strategies aligned to legal services, geographic markets and practice areas
Create, test, and optimize search, retargeting and audience-based campaigns
Plan, execute, and document structured A/B tests across ads, landing pages, audiences, and bidding strategies
Structure accounts for scalability, clarity, and long-term performance
Optimize landing pages, forms, and calls-to-action in collaboration with web and content teams
Monitor lead quality in coordination with Sales and Operations
Own end-to-end tag management strategy, including deployment, validation, and ongoing governance
Adjust bids, keywords, and messaging to prioritize scheduled jobs and revenue, not just leads
Implement and maintain conversion tracking (calls, forms, scheduling tools)
Manage monthly and quarterly PPC budgets
Forecast spend and expected outcomes by market and service line
Identify waste quickly and reallocate budget to high-performing campaigns
Provide clear recommendations for budget spend
Produce regular performance reports on KPIs
Translate data into actionable insights for leadership
Present findings in plain language—no jargon, no fluff
Work closely with entire Marketing Team
Align PPC campaigns with broader marketing initiatives and seasonal demand
Partner with Web and Content Development teams to design, launch, and optimize PPC-specific landing pages
Qualification
Required
5+ years of hands-on PPC management experience, preferably in Legal environment
Demonstrated success and deep expertise in Google Ads (search, segmentation, audiences, bidding strategies), Microsoft Ads, Social Media Ads, Keyword research and competitive analysis
Hands-on experience designing, executing, and analyzing structured A/B tests across ads, landing pages, audiences, and bidding strategies, with defined success metrics, and documented performance
Experience optimizing SEM/PPC for lead quality, not just volume
Strong analytical and organizational skills with attention to detail
Excellent written and verbal communication skills
Preferred
Experience in legal, professional services, or B2B services marketing
Familiarity with call tracking platforms and CRM integration
Experience collaborating with modern CMS & Web development teams, including familiarity with headless CMS environments
Understanding of attribution challenges in variable sales cycles example: 2 Days to 3 Months
Experience working with multi-location or national service businesses
Thorough understanding of SEO Fundamentals and application
Benefits
Paid Time Off after 90 days . Enjoy a healthy work-life balance with our PTO program.
Paid Holidays . Take time to rest and recharge throughout the year.
Health, Vision, and Dental Insurance . Comprehensive coverage to support your medical, dental, and vision care needs.
401K Plan . Secure your financial future with a highly competitive retirement savings plan designed to help you build long-term financial stability
HSA Plan . Take advantage of tax-advantaged savings accounts for healthcare expenses.
Life Insurance . Peace of mind with employer-supported life coverage.
Free Gym Membership . Stay active and healthy with a company-sponsored gym membership
Beautiful office and Positive Work Environment . Work in a professional, aesthetically pleasing space. Fosters collaboration, productivity, and job satisfaction
401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance
Company
NDT Group Inc.
NDT Group Inc. is a Canadian owned and operated Nondestructive Testing and Inspection Company.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase