ChatGPT Jobs · 1 week ago
Marketing Specialist - Digital
Irving, TX
Full-time
Hybrid
Mid Level
$80K/yr - $105K/yr
3+ years expApex Service Partners is a people-focused HVAC, plumbing and electrical services group, seeking an experienced Paid Search Analyst to enhance their brand presence and drive business growth. The role involves managing paid advertising campaigns, optimizing budgets, analyzing performance metrics, and collaborating with various teams to achieve marketing objectives.
Computer Software
Responsibilities
Paid Campaign Management: Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals
Budget & Bidding Optimization: Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI)
Performance Analysis: Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives
Revenue Tracking: Collaborate with our CRM team to accurately track campaign-driven revenue and profitability
Pixel & Tag Implementation: Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools
Landing Page Development: Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience
Team Collaboration: Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members
Cross-Functional Alignment: Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies
Industry Awareness: Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements
Continuous Learning: Engage in professional development opportunities and contribute learnings to the team to support collective growth
Qualification
Required
Minimum of 3+ years of experience in paid search advertising
Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets
Preferred
Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus
Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus
Experience working with CRMs such as ServiceTitan is a plus
Familiarity with AI tools for campaign building and optimization is a plus
Company
ChatGPT Jobs
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase