Forward Financing · 6 days ago
Senior Manager, Brand & External Communication
United States
Full-time
Remote
Senior Level, Lead/Staff
$150K/yr - $180K/yr
8+ years expForward Financing is a financial technology company dedicated to unlocking capital for small businesses across America. They are seeking a brand marketing leader to manage the evolution and stewardship of their brand, focusing on content marketing, social media, and corporate communications to enhance brand awareness and customer acquisition.
FinanceFinancial ServicesFinTech
Responsibilities
Lead the next phase of Forward’s brand strategy, positioning, tone, and visual identity for our customers, partners, and employees
Support the evolution and ongoing and management of brand guidelines to ensure consistent brand execution across all touchpoints
Drive cross-functional alignment on key brand proof points, messaging, and competitive points of differentiation
Act as the brand steward to protect the Forward brand and ensure all creative output across functional groups is consistent, meets the needs outlined in the brief, and drives intended results
Own creative agency relationships, onboarding of new agency partners as needed, and internal creative execution to ensure impactful results that drives brand awareness and new customer acquisition
Identify and manage brand partnerships that help elevate Forward’s mission and positively impact our SMB customers
Own brand health measurement and reporting
Lead social media strategy across owned channels (existing & new) and shape monthly editorial calendar based on our key strategic pillars to drive engagement, thought leadership, and positive brand reputation
Build Forward’s content marketing engine focused on SMB education, product value/benefits, and industry insights to support customer engagement and drive brand loyalty through added value content
Identify innovative content formats that resonate with our customers and manage all end-to end production and execution including brief development and keyword optimization strategies
Identify key social media KPIs and own measurement and reporting across all social media and content platforms
Manage corporate reputation and messaging by developing a PR strategy that supports brand reputation, government affairs, and builds industry credibility
Support our government affairs team by partnering to develop customer advocate programs, paid and earned media opportunities in high-quality relevant platforms, and working with other industry advocacy groups to build positive category support
Source and manage PR agency relationships, measurement, and ongoing program development
Partner with sales teams to develop Forward’s narrative to support new partner/BD efforts including competitive points of differentiation, benefits to partnering with us, and strategic differentiation
Elevate sales content with data support to create partner impact statements that highlight our unique benefits, enhance credibility, and build the Forward brand for our partners
Develop self-serve tools for partners and identify the optimal delivery methods for maximum impact including digital portal, newsletters and other channels
Create high-impact incentive and relationship-building programs in partnership with sales to help win the hearts and minds of our partners as we maximize value to our customers
Support the sales team with all onboarding, training, and other sales materials that help drive Forward’s credibility and attracts new partners to help us grow and scale
Assess partner event opportunities and develop plans to most effectively capitalize on these events to drive partner engagement and new partner partner activation
Qualification
Required
8+ years of progressive experience in Brand Marketing, Marketing Communications, or a related field
Bachelor's degree in Marketing, Communications, Business, or a related discipline
Experience overseeing marketing automation tool, media monitoring tool, and social media platforms
Proven track record of successfully evolving and governing a comprehensive brand strategy and visual identity
Experience managing and directing both internal creative functions and external PR/Creative agencies
Deep expertise in Content Marketing strategy, execution, and optimization
Demonstrated ability to develop and lead strategic Corporate Communications and PR programs
Strong proficiency in leading social media strategy across various owned channels to drive engagement and thought leadership
Ability and desire to establish and build strong, cross-functional relationships to collaborate on programs to drive value to the company
Exceptional organizational and project management skills for leading end-to-end campaign and content production
Preferred
B2B experience on a financial services/fintech brand
Benefits
Medical
Dental
Vision
Commuter benefits
Flexible time-off policy
Paid parental leave
401k match for US employees
Wellness reimbursement
Volunteering days
Annual professional development budget
Charitable donation match
Company
Forward Financing
Forward Financing is a fintech company that provides fast, flexible working capital to small businesses nationwide.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$540M2024-09-19Debt Financing· $200M
2021-06-07Debt Financing· $250M
2019-04-08Debt Financing· $90M
Leadership Team
Jason Mullins
President & Chief Executive Officer
Justin Bakes
Co-founder & Executive Chairman
Recent News
Company data provided by crunchbase