xTool Retail Studio · 3 days ago
Event Marketing Specialist
Mountain View, CA
Full-time
Onsite
Mid Level
$60K/yr - $90K/yr
4+ years expxTool is a leading innovator in the laser engraving and cutting industry, seeking an Event Marketing Specialist to manage their event portfolio in the US market. This role involves creating engaging experiences at various events, generating leads, and strengthening brand affinity through strategic planning and execution.
E-CommerceHardwareManufacturingRetail
Hiring Manager
Ariana Yin
Responsibilities
Develop and own the US event marketing strategy and calendar, aligning with product launch roadmaps, marketing campaigns, and business objectives (e.g., lead gen, brand awareness, partner enablement)
Conduct post-event analysis and ROI reporting on key metrics (lead volume, cost per lead, influenced pipeline, media value) to continuously optimize our event strategy. Manage the event budget, ensuring efficient spend and maximum impact across all activities
Lead all logistical planning for events: venue selection, contract negotiation, booth design & fabrication, shipping, AV, staffing, and on-site coordination. Serve as the on-site captain for all major events, managing the xTool team, volunteers, and vendors to ensure flawless execution
Create and maintain detailed project plans and run-of-show documents to keep all stakeholders aligned
Move beyond traditional booths by designing highly interactive, hands-on activations that deeply engage attendees (e.g., live project challenges, personalized engraving stations, tech demos)
Develop compelling pre- and post-event communications to drive attendance and nurture leads. Collaborate with the Content Specialist to identify and capture compelling stories, testimonials, and UGC opportunities at every event
Partner with our sales and business development teams to ensure events are effectively generating and handing off qualified leads. Manage relationships with key event partners, including retailers (e.g., Micro Center), makerspaces, and industry associations. Coordinate with the global marketing team to align US event strategy with worldwide initiatives
Qualification
Required
4+ years of experience in B2C or B2B event marketing, preferably in tech, consumer goods, or the maker industry
Proven track record of end-to-end management of events (from 50-person meetups to 10,000+ attendee trade shows)
Exceptional project management and logistical skills, with a keen eye for detail and a knack for problem-solving on the fly
Strong budget management skills and experience negotiating with vendors
Excellent interpersonal and communication skills, with the ability to energize and manage a cross-functional team on-site
Willingness and ability to travel up to 50% of the time
Preferred
Experience in a startup or high-growth environment where agility and resourcefulness are key
A personal interest in or passion for maker culture, DIY, design, or technology
Basic knowledge of laser cutting/engraving or CNC technology
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) for lead management
Company
xTool Retail Studio
Empowering Retail Innovation with On-Site Customization Transform your retail space into an experience destination.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$4.32M2025-03-12Product Crowdfunding· $4.32M
Recent News
2026-01-14
2026-01-11
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