Vaco by Highspring · 6 days ago
Onsite Marketing Manager
Homewood, AL
Full-time
Onsite
Mid, Senior Level
$75K/yr - $90K/yr
5+ years expVaco by Highspring is seeking a strategic Marketing Manager to drive digital revenue growth across e-commerce channels. The role involves shaping the e-commerce marketing roadmap, optimizing the customer journey, and collaborating with various teams to ensure alignment in strategy and execution.
Staffing & Recruiting
Hiring Manager
Melissa Wood
Responsibilities
Develop and execute a data-driven e-commerce marketing strategy aligned to revenue, margin, and customer growth goals
Own performance across key channels including paid media, email/SMS, SEO, on-site merchandising, and conversion optimization
Analyze customer behavior, funnel performance, and attribution data to identify growth opportunities and prioritize initiatives
Lead campaign planning from concept through execution, ensuring consistency across channels and touchpoints
Partner with creative and brand teams to deliver compelling, high-converting digital experiences
Optimize the website experience to improve traffic quality, conversion rate, AOV, and lifetime value
Establish KPIs, dashboards, and reporting to clearly communicate performance, insights, and recommendations to leadership
Test, learn, and iterate-driving continuous improvement through experimentation and optimization
Qualification
Required
5+ years of experience in e-commerce or digital marketing with a strong emphasis on strategy and performance
Proven ability to drive measurable growth through thoughtful planning and execution
Strong analytical mindset with experience using data to influence decisions and prioritize work
Experience managing or influencing cross-functional teams and external partners
Comfortable balancing long-term strategy with day-to-day execution
Excellent communication skills with the ability to translate insights into clear action plans
Benefits
Discretionary bonuses
Medical, dental, and vision benefits
401(k) retirement plan
Company
Vaco by Highspring
Vaco is the Talent Solutions division of Highspring, a leading global professional services organization.
5001-10000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase