SoleSolution · 2 days ago
Head of Growth & Marketing
New York, NY
Full-time
Onsite
Director/ExecutiveSoleSolution is the first sneaker marketplace built to guarantee the lowest prices and the best experience for the community. They are looking for a Head of Growth who will be responsible for activating their existing users and building acquisition funnels to scale to 100k+ users.
Internet
Responsibilities
Deep dive into Mixpanel to track user behavior
Build and optimize our lifecycle funnels using OneSignal (Push/SMS) and Mailgun (Email) to turn sign-ups into active traders
Lead our Social Media, Paid Ads (Meta/Google), SEO, and AEO
Direct content creation, manage influencer/UGC campaigns, and build a referral program that makes the community do the marketing for us
Capture content with influencers, collaborate with the founders, and stay plugged into the SoleSolution community
Qualification
Required
Deep, hands-on experience with Mixpanel
Proven ability to build complex, multi-stage 'drip' campaigns
Experience A/B testing landing pages, app store screenshots, and in-app onboarding flows to lower Customer Acquisition Cost (CAC)
Familiarity with the 'Modern Growth Stack.'
Experience directing or producing high-quality short-form video (Reels/Shorts/TikTok)
Knowledge of how to build on IG/X/Reddit
Experience identifying, reaching out to, and managing relationships with influencers and creators
Understanding of why people buy/sell on Whatnot vs. Goat
Comfortable owning the entire journey from the first time someone hears about SoleSolution to the moment they receive their first payout as a seller
Knowledge of how to optimize content for both traditional search (Google) and the new era of AI/Answer Engine Optimization (SearchGPT/Perplexity)
Ability to manage a marketing budget and report on key KPIs like LTV/CAC ratios, monthly churn, and viral coefficients
Preferred
Understanding cohorts, CAC/LTV, and how to fix a leaky conversion funnel
Experience with push/SMS and transactional emails to re-engage dormant users
Experience with social media, paid ads (Meta/Google), SEO, and AEO
Experience managing influencer/UGC campaigns and building a referral program
Understanding of the 'drop' mentality in sneaker culture
Benefits
Founding-Level Impact: Total ownership over the marketing department.
Potential Growth: Significant upside as we scale.
Network: Access to the center of the NYC sneaker world.
Company
SoleSolution
SoleSolution Buy Smarter. Sell Faster.
Founded in 2025
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase