ViiV Healthcare · 1 week ago
ViiV Healthcare (GSK) Director, Omnichannel Marketing
Durham Blackwell Street
Full-time
Onsite
Director/Executive
8+ years expViiV Healthcare is a global specialty HIV company focused on researching and delivering new medicines for people living with and at risk of HIV. The Director of Omnichannel Marketing will be responsible for developing and executing marketing strategies for Healthcare Professionals, driving digital activity, and customer engagement across various channels.
BiotechnologyHealth Care
Responsibilities
Develop media budgets, allocation strategies, and plans across all media channels; ensuring alignment of media strategies with overall brand objectives, brand lifecycle, prioritized HCP and persona segments and marketing goals
Own and manage relationships with media agencies, ensuring effective collaboration and execution of campaigns
Oversee the development, execution, and optimization of all digital media tactics, including paid search, social, display, voice, mobile, and other emerging channels
Define and drive the strategy for digital content journeys and messaging, ensuring alignment with customer needs and brand objectives
Use data-driven insights to refine strategies and improve ROI across media and content initiatives. Define the measurement plan
Foster a collaborative and innovative team environment, encouraging professional growth and development
Qualification
Required
Bachelor's Degree with 8 plus years of commercial experience including marketing, sales, market research, insights & analytics and/or market access
4 plus years of experience in US pharmaceutical/biotech marketing
Ability to travel up to 20% domestic travel
Preferred
Experience in HIV or specialty business
Previous people leadership experience
Proven track record in managing media budgets, agency relationships, and digital campaigns
Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management, particularly in mid to later life-cycle assets
Strong knowledge of AI, GenAI and digital trends in the US
Experience in using analytics tools to measure campaign performance and optimize strategies
Excellent leadership, coaching, and communication skills, with the ability to inspire and develop teams
Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines
Strategic thinker with a strong attention to detail and problem-solving skills
Benefits
Comprehensive benefits program
Employee benefits offered by GSK
Company
ViiV Healthcare
ViiV Healthcare is a global specialist HIV company established in November 2009 by GlaxoSmithKline (NYSE: GSK) and Pfizer (NYSE: PFE) It is a sub-organization of Pfizer.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kela Lopez
Finance Business Partner
Stefania Bello
HR Business Partner
Recent News
BioWorld Financial Watch
2026-01-25
2026-01-23
Company data provided by crunchbase