Director of Digital Demand Generation jobs in United States
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Pantheon · 1 week ago

Director of Digital Demand Generation

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
money$159K/yr - $200K/yr
date10+ years exp

Pantheon is a leading WebOps Platform that powers over 300,000 websites for notable clients like Google and the United Nations. They are looking for a data-driven Director of Digital Demand Generation to architect their growth engine, focusing on developing and executing innovative strategies to drive inbound leads and optimize funnel conversion. This strategic role involves close collaboration with Sales and RevOps to ensure lead quality and seamless handoffs.

Cloud InfrastructureInternetSaaSSoftwareWeb DevelopmentWeb Hosting
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Responsibilities

Develop and execute comprehensive digital marketing strategies to drive pipeline generation across paid media, SEM, SEO, and social
Design and implement multi-touch digital campaigns including paid programs, content and webinar programs, email nurture tracks, and account-based marketing (ABM) programs
Own the digital marketing budget allocation and ROI analysis, ensuring efficient spend and low Customer Acquisition Cost (CAC)
Analyze the end-to-end lead lifecycle to identify bottlenecks and improve conversion rates from inquiry to closed-won
Oversee the program adoption and usage of marketing technology stack (MAP, CRM, ABM tools) ensuring integration and data hygiene
Establish and track KPIs for demand programs including pipeline generation, conversion rates, and revenue impact
Build and manage a team of digital marketers and external contractors

Qualification

Digital marketing strategyDemand generationMarketing automationCRM systemsCampaign managementFunnel optimizationAnalytical skillsProject managementBudget managementData analysisLeadershipTeam managementCommunication skills

Required

10+ years of B2B marketing experience with at least 5 years focused on demand generation, growth marketing, or digital strategy
Deep experience with marketing automation (SFDC/Marketo) and CRM systems (preferably Salesforce)
Data-driven approach with experience building dashboards, analyzing metrics, and presenting insights to leadership
Strong project management capabilities with ability to manage multiple initiatives simultaneously
Bachelor's degree in Marketing, Business, or equivalent working experience
Willingness to travel up to 20% to support company events
Must be able to travel internationally (mainly USA and Canada)
Develop and execute comprehensive digital marketing strategies to drive pipeline generation across paid media, SEM, SEO, and social
Design and implement multi-touch digital campaigns including paid programs, content and webinar programs, email nurture tracks, and account-based marketing (ABM) programs
Own the digital marketing budget allocation and ROI analysis, ensuring efficient spend and low Customer Acquisition Cost (CAC)
Analyze the end-to-end lead lifecycle to identify bottlenecks and improve conversion rates from inquiry to closed-won
Oversee the program adoption and usage of marketing technology stack (MAP, CRM, ABM tools) ensuring integration and data hygiene
Establish and track KPIs for demand programs including pipeline generation, conversion rates, and revenue impact
Build and manage a team of digital marketers and external contractors

Preferred

Experience in SaaS or technology companies
Experience with Qualified, 6Sense, ZoomInfo, etc
Certifications in Google Analytics, Google Ads, Marketo, or SFDC
Experience building programs for multiple industries and segments

Benefits

Industry-competitive compensation and equity plan
Time off to recharge
Flexible time off, sick days, and 13 paid holidays
Paid time off (PTO), paid sick leave (PSL), and 11 paid holidays
Comprehensive medical coverage: health, dental, vision
Paid parental leave (plus fertility, adoption, and other family planning benefits)
In-office workspace available in San Francisco (US) and Vancouver (Canada)
Top-of-the-line equipment and tools
Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
Team-based and company-wide events and activities that inspire, educate, and cultivate

Company

Pantheon

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Pantheon is a website operations platform that provides custom application services.
dateFounded in 2010
location
San Francisco, California, USA
people-size501-1000 employees
web-link
https://pantheon.io

Funding

Current Stage
Late Stage
Total Funding
$200M
Key Investors
SoftBank Vision FundSageview CapitalScale Venture Partners
2021-07-13Series E· $100M
2019-03-05Series D· $42M
2016-07-20Series C· $29M

Leadership Team

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David Timothy Strauss
Chief Architect and Co-founder
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Josh Koenig
Co-Founder and SVP Marketing
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