Presbyterian Villages of Michigan · 4 weeks ago
Director of Sales and Marketing - Senior Housing Communities
Southfield, MI
Full-time
Onsite
Director/Executive
7+ years expPresbyterian Villages of Michigan is a faith-based nonprofit organization providing senior living and services in Michigan. They are seeking a Director of Sales and Marketing to lead enterprise-wide sales, occupancy, branding, and digital marketing strategy to drive revenue growth and maximize occupancy across all Villages.
Assisted LivingElder CareHealth CareNon ProfitNursing and Residential Care
Responsibilities
Lead PVM’s enterprise-wide sales, occupancy, branding, and digital marketing strategy
Drive revenue growth and maximize occupancy across all Villages
Advance PVM’s brand through robust digital engagement, generative AI–enhanced marketing, data-driven decision-making, and strong cross-functional leadership
Partner with Operations, IT, Facilities Advancement, and Village leadership to ensure cohesive execution of performance marketing, lead generation, conversion optimization, and market expansion efforts
Qualification
Required
Bachelor's degree in marketing, Communications, Business, or related field required; Master's preferred
Minimum of 7 years experience in senior living, healthcare, hospitality, or multi-site sales/marketing leadership
Supervisory experience leading teams
Strategy development and management
Knowledge of structuring sales quota goals and revenue expectations
Experience in planning marketing strategies and advertising
Proven success leading digital marketing programs and occupancy growth initiatives
Experience with CRM systems (Sherpa, WelcomeHome, Enquire, Salesforce, etc.)
Demonstrated use of generative AI and marketing automation platforms
Must have high level of PC literacy particularly in general file manipulation Microsoft suite of productivity products
Experience with Customer Relationship Management (CRM) platforms which centralizes lead and prospect data such as Sherpa CRM, WelcomeHome, Enquire Solutions, Advantage Anywhere
High proficiency with: CRM systems, Marketing automation tools, Generative AI platforms (ChatGPT, Claude, Adobe Firefly, etc.), Google Analytics GA4, SEO/SEM tools, Social media management platforms, Microsoft 365 and data visualization tools (PowerBI, Tableau)
Valid Driver's License & Reliable transportation
Ability to work flexibly, including occasional evenings/weekends for events
Company
Presbyterian Villages of Michigan
Presbyterian Villages of Michigan offers independent living, memory care, nursing and assisted living services to senior citizens.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Kronner
Chief Technology Officer
Lynn Alexander
Senior VP & Chief Marketing Officer
Company data provided by crunchbase