TikTok · 2 days ago
Growth Marketing Manager, TikTok Shop - USDS
Seattle, WA
Full-time
Hybrid
Mid Level
$91K/yr - $144K/yr
3+ years expTikTok is the leading destination for short-form mobile video, and they are seeking a Growth Marketing Manager for their USDS division. The role involves leveraging performance advertising to grow TikTok Shop's e-commerce business, developing strategies, executing campaigns, and collaborating with cross-functional teams to achieve industry-leading growth.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Manage ad accounts on TikTok Ads Manager and other mainstream channels with considerable budgets
Define B2C and B2B strategies to support various business goals, including but not limited to new customer acquisition, retargeting, lead generation, etc
Own key projects for B2B Seller and Affiliate Creator growth for TikTok Shop, focusing on new strategies to increase lifetime value
Ensure accurate analysis, forecasting, and reporting. Bring insights into the business and form new methodologies
Tackle new challenges, provide solutions, and build strategies from 0 to 1
Collaborate with cross-functional colleagues on growth strategy, budget alignment, and ad delivery to achieve business goals
Qualification
Required
Bachelor's degree or above
3+ years of professional experience in a user growth role involving e-commerce campaign management and performance ads strategy
Strong data analytics and visualization skills with the ability to transform data into actionable insights
Experience with data visualization platforms such as Tableau, Power BI, Looker, or Domo
Proven experience with A/B testing and campaign optimization strategies
Excellent coordination and communication skills across multiple cross-functional teams to develop plans and execute projects
Comfortable navigating and driving results in a fast-paced environment that is constantly evolving
Preferred
Experience in conversion-based campaign management across other platforms
In-depth knowledge and ownership experience with TikTok Ads Manager e-commerce campaigns utilizing user-generated content (UGC)
Background in both B2C and B2B marketing
Experience with SQL queries and have a basic understanding of databases and how to find the correct data sources
Benefits
Employees have day one access to medical, dental, and vision insurance
A 401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-22
2026-01-22
The Hollywood Reporter
2026-01-22
Company data provided by crunchbase