Ashland · 1 day ago
Digital Communications Strategist
Wilmington, DE
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expAshland Specialty Ingredients is seeking a Digital Communications Strategist to join their team in Wilmington, DE. The role involves developing and executing digital marketing strategies to support corporate and business objectives, leveraging digital tools, and enhancing online presence.
ChemicalCommunitiesManufacturing
Responsibilities
Develop digital marketing plan to support corporate and business strategy. Ensures accountability is established during the project planning process
Sets digital marketing strategies and leverages relationships with key stakeholders globally to ensure alignment with corporate and business strategies and objectives for achieving business success. Ensure digital strategy is aligned with business unit marketing communications (Marcom) plans; develop dashboards that effectively evaluate programs. Develop appropriate social media interactions as part of digital strategy
Strength in salesforce.com and Pardot Account Engagement. Use these digital marketing tools to accelerate sales cycle while coordinating marketing and sales teams to expedite the lead management process. Deliver reports from Pardot demonstrating cycle time and opportunities
Maximize the marketing technology toolbox or invest in new technology. Research products, develop unique strategies and build upon current strategies. Identify new opportunities within the digital arena including AI to meet/exceed objectives. Explore innovative ways to maximize and use AI
Lead the exploration of a new website platform with content in language capabilities. Lead digital business discussions and work with IT to upgrade outdated website platform
Ensure digital marketing tools are used effectively and efficiently to support business unit objectives. Maximize existing tools and explore new tools to help with digital storytelling or AI
Solid background developing and executing integrated digital campaigns considering all necessary tools (e.g. website, email, social media, blogs). Executes digital marketing projects to be high quality, on time and cost-effective/on budget Fosters timeline development and monitors progress, ensuring deadlines are met. Provide campaign performance reporting and analysis to internal clients. Maximize digital marketing to expand NPI launches across regions
Provide website updates to support corporate initiatives as well as business marketing campaigns. Enhance digital marketing tools to support regional communications. Improve time on site and bounce rate. Provide regional website content and social media support to drive business. Improve website / regional website traffic. Analyze web traffic metrics and suggest solutions to boost web presence
Optimize intranet site for employee communications (investor events, town halls, support operations sites, safety metrics, highlight ESG success stories etc)
Provide guidance and/or digital training as needed stakeholders
Continue website and customer portal (iSolve) integration, and SFDC and Pardot integration
Provides thought leadership for Ashland’s digital approach including roadmaps for modernization in communications, customer outreach and delivery
As the go-to expert on digital marketing, partners with IT to inspire future forward digital programs
Monitor SEO/SEM, marketing and sales performance metrics to forecast trend
Leverages appropriate external resources and experts, to establish and drive the adoption of best practices in digital marketing. Develops strong, trusting relationships between internal stakeholders and external partners and agencies, providing leadership and support during strategy, ideation, and execution. Liaise with IT, marketing, sales, technical / R&D and communications teams to optimize customer experience and ensure brand consistency. Build strong internal client relationships
Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior. Develops a total understanding of online target audience and mindset modes
Qualification
Required
BS degree in digital, marketing, advertising or relevant field
Minimum 10 years of full-time, proven experience as a digital marketing strategist or digital marketing manager
Demonstrable experience with SEO/SEM, CRM software, Pardot and Salesforce.com
Experience implementing and optimizing Google AdWords campaigns, Google Analytics or other analytics tools for data-driven decision making
Hands on experience with online marketing tools and practices
Excellent verbal and written communication skills
Strong relationship management, analytical and project management skills
Demonstrates achievements with creatively solving business problems with simple, elegant process or technology solutions
Working understanding of email and content marketing, digital display advertising, search engine optimization, search engine marketing, and social media
Familiarity with web design and HTML, CSS, JavaScript, Adobe Creative Suite (Photoshop, Illustrator)
Experience producing Microsoft Teams global events
Up to 10% travel may be required
Benefits
Industry competitive salary and benefits
Pay-for-performance incentive plans
Company
Ashland
Ashland provides specialty chemical solutions to customers ranging from consumer to industrial market.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2022-03-04Post Ipo Secondary
2018-11-15Acquired
1978-01-13IPO
Leadership Team
Alessandra Faccin
Senior Vice President & General Manager Life Sicences
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