YMCA of Pueblo · 1 month ago
Vice President of Brand Advancement
US-CO-Pueblo
Full-time
Onsite
Director/Executive
$66K/yr - $71K/yr
7+ years expYMCA of Pueblo is seeking a Vice President of Membership, Marketing & Mission Advancement to join their executive leadership team. This role is responsible for driving membership growth and enhancing member engagement through strategic marketing and philanthropic initiatives.
Civic & Social Organization
Responsibilities
Oversee all aspects of membership operations, retention, and engagement strategies to ensure exceptional member experiences and sustainable growth
Lead and mentor membership teams to achieve annual targets for recruitment, conversion, and retention
Utilize data analytics and CRM tools to monitor trends, identify opportunities, and guide decisions that drive member satisfaction and loyalty
Develop pricing strategies, promotions, and programs aligned with community needs and YMCA values
Partner with program leadership to ensure seamless member integration across departments
Develop and execute comprehensive, multi-channel marketing and communications strategies that enhance the YMCA’s visibility, reputation, and impact
Lead digital and traditional marketing campaigns to drive brand awareness, membership acquisition, and donor engagement
Oversee creative and communication services including social media, website, publications, email marketing, and public relations
Serve as the organization’s brand steward—ensuring consistency of message, imagery, and mission across all communications
Manage marketing budgets and external vendors to maximize ROI and storytelling impact
Provide strategic and operational leadership for the YMCA’s Annual Campaign, ensuring ambitious yet achievable goals are met or exceeded
Recruit, train, and inspire volunteers and staff to serve as effective campaigners and ambassadors for the Y’s mission
Cultivate relationships with donors, sponsors, and community partners to strengthen philanthropic engagement
Ensure donor stewardship practices are timely, personal, and mission-centered, utilizing CRM systems for accurate tracking and reporting
Partner with leadership on corporate sponsorships, grants, and community fundraising events that drive mission advancement and financial sustainability
Serve as an active member of the Senior Leadership Team, contributing to strategic planning and organization-wide initiatives
Build and nurture collaborative relationships across departments to align marketing, membership, and development efforts
Foster a culture of innovation, accountability, and mission alignment among staff and volunteers
Represent the YMCA at community events, media engagements, and public functions to strengthen the organization’s influence and partnerships
Qualification
Required
Bachelor's degree in marketing, communications, nonprofit management, business, or related field (Master's preferred)
Minimum 7–10 years of progressively responsible leadership experience in membership, marketing, fundraising, or nonprofit management
Demonstrated success in leading annual campaigns, managing teams, and implementing data-driven marketing and engagement strategies
Proven ability to lead cross-functional teams and manage multiple priorities in a fast-paced environment
Excellent communication and interpersonal skills; ability to inspire staff, volunteers, and community partners
Strong analytical and organizational abilities, with experience using CRM and marketing platforms (e.g., Daxko, Engage, Salesforce)
Preferred
Knowledge of YMCA mission and values preferred; bilingual English/Spanish a plus
Benefits
Free YMCA Staff Membership
Program discounts
Employee Assistance Program
Generous retirement benefits - 12% after eligibility is met
Paid Vacation, Sick Days, and Holidays
Medical, Dental & Vision Insurance
Disability Benefits
Life Insurance
Career development and training opportunities
Company
YMCA of Pueblo
At the Y, strengthening community is our cause.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase