Kadence · 6 days ago
Americas Senior Field Marketing Manager
Salt Lake City, UT
Full-time
Hybrid
Senior Level
5+ years expKadence is on a hypergrowth path, building the category-defining workplace operations platform of the future. They are hiring an Americas Senior Field Marketing Manager to drive upper mid-market/enterprise pipeline through high-impact regional programs and strategic event investments. The role involves building scalable field plays, collaborating with internal partners, and optimizing performance metrics to ensure revenue influence and event-led growth.
Enterprise SoftwareFacility ManagementHuman ResourcesOffice AdministrationScheduling
Responsibilities
Build and run Americas field programs, primarily in the US/Canada at this time, that drive brand presence, engagement, and measurable pipeline—executing everything from strategic events and trade shows to regional activations and webinars
Own the Americas field marketing 'scoreboard': sourced and influenced pipeline, target-account engagement, conversion rates, and ROI—then optimize the playbook based on performance
Partner tightly with Sales (AEs/SDRs) and Leadership to plan territory coverage, align on ICP/target accounts, and build integrated field plans that map to revenue goals
Run account-based field plays for priority segments and strategic accounts (1:1 and 1:many), coordinating with Sales and Product Marketing to ensure messaging and offers align with upper mid-market/enterprise buyers
Collaborate cross-functionally across Marketing, Product, and CX to ensure field and partner programs reflect real customer insights and reinforce adoption/expansion narratives
Operationalize clean execution: timelines, vendors, budgets, partner coordination, and post-program follow-up, ensuring Sales enablement and closed-loop measurement are built in, not bolted on
Qualification
Required
5–8+ years in B2B SaaS field marketing, channel/partner marketing, or integrated marketing, with clear ownership of pipeline-driving programs
Proven success marketing to US/Global upper mid-market/enterprise buyers (multi-stakeholder deals, longer cycles, executive audiences)
Strong field fundamentals: event strategy & execution, regional planning, vendor management, budget ownership, and post-event conversion workflows
Metrics-first operator: can define what success looks like, measure it, and iterate fast based on results and ROI
Strong cross-functional collaborator able to align and collaborate remotely across Sales, Demand Gen, Product Marketing, CX, and Leadership without heavy process
Comfort working across common GTM tools (e.g., HubSpot/CRM, LinkedIn, webinar/event platforms) and building reliable workflows with marketing ops support
Preferred
Experience in workplace tech (space/desk/room booking, workplace ops, IT/CRE/Facilities/HR tech) or adjacent enterprise SaaS
Familiarity with creating and/or collaborating with Product Marketing sales-ready enablement for field motions (talk tracks, follow-up sequences, event-specific battlecards, exec briefing materials, and customer case studies)
Experience collaborating with PR/Comms and content/social teams to amplify field moments and partner announcements
Location in a major metro near a regional and/or regional airport with willingness to travel across the Americas as needed for key events, partner engagements, and strategic account programs
Company
Kadence
Kadence is the world’s #1 workplace operations platform for people and spaces.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$30MKey Investors
High AlphaKickstart
2025-07-22Series A· $20M
2022-12-06Seed· $10M
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