Health Services Management · 8 hours ago
Marketing Director (Business Development)
Huntsville, TX
Full-time
Onsite
Director/ExecutiveHealth Services Management is seeking an energetic, relationship-driven Marketing Director to lead business development efforts within the local healthcare community. This role focuses on generating referrals, cultivating partnerships, and promoting the skilled nursing facility as a trusted provider of post-acute and long-term care.
Elder CareHealth CareNon ProfitTelehealth
Responsibilities
Develop and maintain a results-driven marketing program that identifies and nurtures referral sources
Build and strengthen relationships through regular field visits to hospitals, physicians, case managers, discharge planners, insurance providers, community groups, and other referral partners
Conduct facility tours when needed, pre-admission interviews, and promote Huntsville Health Care Center’s services to prospective residents and families
Participate in the admissions process, including assessments, benefit verification, rate discussions, and required documentation
Maintain accurate records of marketing activities, referral interactions, and census-supporting efforts
Attend community meetings, networking events, civic groups, and outreach opportunities
Encourage community involvement by inviting groups to visit, volunteer, or host events at our facility
Collaborate closely with the Administrator, Social Services Director, Business Office, and Director of Nursing to support smooth admissions
Assist residents and families with care planning, advance directives, insurance processes, and community resources
Maintain strong relationships with current residents and families to help identify and resolve concerns
Support census management efforts through communication, follow-up, and documentation
Perform all other duties as assigned
Qualification
Required
High School Diploma or equivalent required
Prior experience in healthcare marketing, admissions, business development, or a skilled nursing facility is required
Knowledge of Medicare, Medicaid, managed care, and related funding sources
Understanding of geriatric needs, psychosocial considerations, and healthcare community resources
Excellent interpersonal, verbal, and written communication skills
Ability to make presentations to individuals and groups
Strong organizational skills with an upbeat, self-motivated, and professional demeanor
Ability to work under emotionally stressful conditions (end-of-life situations, family needs, sensitive transitions)
Proficient with computers, office systems, and documentation workflows
Must meet local health and regulatory requirements, including background checks and screenings
Flexibility to attend evening or weekend events as required
Preferred
degree in healthcare, marketing, public relations, or related field
Benefits
Medical, Dental, and Vision Insurance
401(k) Retirement Plan with Employer Match
Paid Time Off
Tuition Assistance / Professional Development Opportunities
Company
Health Services Management
Health Services Management operates long-term care communities, focusing on skilled nursing, senior care, and telemedicine partnerships.
Founded in 2000
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Scott Fisher, C.P.A.
Chief Financial Officer
Joshua White
Chief Operating Officer
Recent News
2025-10-02
2025-01-17
Company data provided by crunchbase