Tennessee Board of Regents (TBR) · 2 weeks ago
CRM & Digital Engagement Manager
Blountville, TN
Full-time
Onsite
Mid, Senior Level
$57K/yr - $63K/yr
3+ years expTennessee Board of Regents (TBR) is seeking a CRM and Digital Engagement Manager to serve as the primary functional administrator and technical liaison for customer relationship management platforms. The role involves leadership in system governance, configuration, training, reporting, and continuous improvement across the student lifecycle.
Higher Education
Responsibilities
Serve as the institution’s functional lead and primary point of accountability for Slate, supporting consistent use, thoughtful configuration, and shared governance that meets enrollment and student success needs across the College
Expand Slate use beyond admissions into broader student success and retention efforts, working collaboratively with campus partners to support integrated and effective practices
Provide divisional leadership for key digital engagement tools, including the College’s AI chatbot and online orientation platform, ensuring content remains current, useful, and aligned with student needs
Support the evaluation and adoption of additional student success technologies within the division, with attention to alignment, integration, and a positive student experience
Develop and share reports and insights that help teams understand trends, outcomes, and opportunities to better support students
Partner with IT, IE/SS Project Manager, and other campus teams to support appropriate system access, data quality, and reliable integrations
Serve as a go-to resource for users by offering training, guidance, and responsive support
Support system updates and enhancements by coordinating planning, testing, and communication to promote smooth rollouts and adoption
Perform other duties as assigned
Qualification
Required
Bachelor's degree from an accredited institution
Three (3) years of experience using, supporting, administering, or leading functional use of CRM systems, student information systems, or comparable enterprise platforms in a complex organizational environment
Experience translating functional or business needs into system configuration, workflows, communications, or reporting solutions
Experience providing training, documentation, and end-user support
Preferred
Five (5) or more years of experience supporting or administering CRM, student success, enrollment, or enterprise systems in higher education
Two (2) or more years of experience serving as a functional lead, product owner, or primary administrator for a CRM platform such as Slate
Experience with ERP integrations, such as with Banner
Experience supporting CRM use cases beyond admissions, such as student success, advising, retention, or communications
Experience supporting system reporting, dashboards, and data-informed decision making
Familiarity with digital accessibility principles and design practices
Conversational ability or fluency in a second language
Company
Tennessee Board of Regents (TBR)
TBR - The College System of Tennessee is the state’s largest public higher education system, with 13 community colleges, 23 colleges of applied technology (TCATs) and the online TN eCampus serving approximately 170,000 students.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Diane Bonner, CAP
Administrative Professional to the CIO
Jon Calisi
Deputy Chief Information Officer
Recent News
Seattle TechFlash
2025-03-28
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