Banfield Pet Hospital · 1 week ago
Program Manager, Field Marketing
Vancouver, WA
Full-time
Hybrid
Mid, Senior Level
$69K/yr - $95K/yr
5+ years expBanfield Pet Hospital is seeking a Program Manager for Field Marketing to oversee marketing needs related to hospital growth and project manage the Optimum Wellness Plan. The role involves designing and implementing localized marketing strategies, managing vendor relations, and collaborating with various teams to support hospital openings and marketing initiatives.
Health CareHospitalMedical
Responsibilities
Live and exemplify the Five Principles of Mars, Inc. within self and team
Design and oversee testing of scalable, localized marketing strategies to support assigned Division hospital grand openings and existing hospitals including:
Managing vendors/agencies to coordinate media placement and testing
Overseeing budgets to achieve program goals effectively and efficiently
Ensure operational alignment on strategies
Set benchmarks with Digital Marketing Program Manager and analyze the performance of the new hospital openings, developing and adjusting marketing strategies to support these hospitals in meeting first-year revenue plan
Monitor the performance (traffic, new/existing clients, capacity) and competitor presence within selected regional hospital portfolios and assess the needs for marketing support. Assist with field marketing alignment and response
Partner with product marketing team on OWP project management for ongoing product development, growth and support. Oversee change management of new products or product changes in the field
Support the marketing strategy and tactics for dedicated region(s) based on the hospital/market needs by employing direction from strategy director, feedback from field leaders, scheduling audits, and marketing analytics
Manage the execution of grand opening marketing activities pre, during and post opening for new hospitals
Partner with operations team and field to identify growth areas and needs for standalone and transformation hospitals
Oversee design and execution of marketing strategy to target growth sectors specific to standalone hospitals. Develop and execute scalable plans and organizational rollouts
Support region(s) in improving OSAT and OWP growth and retention in pursuit of achieving OGSMs
Collaborate with other Marketing partners to support new media, offers, and messaging that could be used to drive regional performance
Proactively provide feedback on regional marketing activity and trends to the Directors of Strategy and others marketing team members as needed
Actively partner and be a team player with Sr. Coordinators/Associate Specialists within the field marketing team on regional support tactics, best practices, and organizational agility
Support practice initiatives, partner cross functionally with teams (e.g., Transformation, other Marketing groups, IT, Vet Affairs, etc.), and lead designated marketing workstreams for strategic and functional projects that impact business growth
Other job duties as assigned
Qualification
Required
Experience with marketing plan development, oversight and/or implementation of various marketing tools (multimedia, direct mail, events, marketing partnerships, etc.) is required
A strong understanding of product marketing and client experience as it relates to roll-out and management of best in class consumer products and services is required
Demonstrated project management experience planning and overseeing projects in a timely manner and within budget is required
Preferred
Bachelor's degree in Business Administration, Communication or Marketing is preferred, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities
Five years of relevant marketing experience are required, with hospital and/or field marketing experience preferred
Benefits
Comprehensive Medical, Dental, and Vision Insurance: Enjoy peace of mind knowing your health and wellness are our top priorities. We've got your essential medical, dental, and vision care covered.
Generous Retirement Plans (401(k) and Roth): Invest in your future and enjoy a generous company match to help you build a secure financial future.
Paid Time Off and Holidays: Take a break, recharge your wellbeing, and celebrate days of personal significance with paid time off and holidays.
Top-Tier Mental Health and Wellbeing Resources: Your mental health matters. Access our industry-leading resources, including free coaching and counseling sessions, to support your overall wellbeing and help you thrive.
Associate Life Insurance (company-paid) & Supplemental Life Insurance: Protect your loved ones with our company-paid Associate life insurance and have the option to purchase additional coverage for extra peace of mind.
Company-Paid Short- and Long-Term Disability: Feel secure knowing that if you face a temporary or long-term disability, you’ll have financial protection.
Flexible Spending Accounts (FSA): Save on healthcare and dependent care expenses by setting aside pre-tax money. It's a smart way to manage your budget and take care of your needs.
Health Savings Account (HSA): Make the most of your healthcare dollars with a tax-advantaged HSA, allowing you to pay for medical expenses with pre-tax funds.
Paid Parental Leave: We support growing families with paid parental leave for both birth and adoption, giving you precious time to bond with your new family addition.
Continuing Education Allowance (for Eligible Positions): Banfield is committed to supporting the professional growth of our Associates. This allowance provides financial assistance to pursue continuing education opportunities.
Back-Up Child and Elder Care & Family Support Resources: When life's unpredictable moments arise, our backup care and family support benefits provide the help you need to keep things running smoothly.
Fertility and Family Building Support: We're here for you on your journey to parenthood, offering comprehensive support for fertility treatments and family-building options.
Digital Exercise Therapy: Stay active and healthy with our digital exercise therapy program, designed to fit your busy lifestyle, and keep you moving.
Voluntary Protection Benefits: Get peace of mind with protection against the unexpected. You can purchase coverage to help support you financially during hospital stays, critical illness, and accidents.
Legal Plan: Gain extra peace of mind with our affordable and accessible legal plan which includes coverage for a wide range of legal needs.
Identity Protection: Identity Protection helps safeguard your personal information by alerting you to suspicious activity and providing support if your information is stolen.
Commuter Benefits: Say goodbye to commuting stress with our commuter benefits, making your daily journey more convenient and cost-effective.
Three Free Optimum Wellness Plans for Pets: We care about your furry friends too! Enjoy three free wellness plans to ensure your pets receive the best preventive and general care.
Exclusive Discounts: Unlock a world of savings with our wide variety of exclusive discounts on products and services, making life more affordable and enjoyable.
Company
Banfield Pet Hospital
Banfield Pet Hospital is a veterinary care agency that specializes in providing proactive and preventive approach to pet health treatments.
10001+ employees
H1B Sponsorship
Banfield Pet Hospital has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (30)
2024 (16)
2023 (13)
2022 (20)
2021 (9)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
unknown2024-04-11Acquired
Leadership Team
Ludek Janousek
CFO
Jeff Ellison
Chief Operating Officer
Recent News
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2025-11-19
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2025-11-11
Company data provided by crunchbase