iFrog Marketing Solutions · 4 days ago
Performance Manager (Automotive, aka Marketing Strategist)
United States
Full-time
Remote
Mid Level
$65K/yr - $85K/yr
3+ years expiFrog Marketing Solutions is a company that evolved from its dealership roots to provide innovative marketing strategies. The Performance Manager will be responsible for developing and maintaining campaign strategies, collaborating with cross-functional teams, and ensuring optimal account performance for partners.
AdvertisingContentMarketingSEOSocial Media Marketing
Responsibilities
Omnichannel Strategy Development Across Multiple Partners: Architecting integrated marketing roadmaps that align with partner business objectives, identifying the ideal "marketing mix" across (e.g. SEO, SEM, Paid Social, Email, and Content)
Budget Allocation & Forecasting: Analyzing historical data and market trends to recommend optimal budget distribution across channels to maximize Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC)
Audience & Market Research: Conducting deep-dive research into buyer personas, competitor landscapes, and industry trends to ensure messaging and targeting are laser-focused
Campaign Performance Analysis: Aggregating data from various platforms (Google Analytics, CRM, Ad Managers) to provide a holistic view of campaign health, moving beyond surface-level metrics to find true business impact
Continuous Optimization: Proactively identifying "friction points" in the marketing funnel and recommending A/B tests, landing page tweaks, or creative pivots to improve conversion rates
Cross-Functional Collaboration: Acting as the bridge between Account Management, Creative, and Technical teams to ensure that the "big picture" strategy is executed accurately and that downstream impacts are managed
Partner Reporting & Consultation: Translating complex data sets into "human" insights for clients, explaining not just what happened, but why it happened and what the next strategic move should be
Strategic Troubleshooting: Serving as the lead "problem solver" when a campaign underperforms, diagnosing whether the issue lies in the audience targeting, the creative, the landing page, or the technical setup
If local to Easton, Maryland, the ability to work on a hybrid 3+2 office/work-from-home model (5 days at the office for the initial 90 days)
All other duties as assigned by iFrog Leadership
Investigation and troubleshooting, when necessary
Monitor industry statistics and follow trends established by industry leaders
Develop and share best practices with Performance Department members to continually improve the quality, effectiveness, and efficiency of our processes
Data pulling and review of CRM and/or DMS
Qualification
Required
Bachelor's degree in Marketing or related field
3+ years marketing agency experience
Working knowledge of the automotive industry
Ability to create comprehensive marketing strategy, execute, and optimize it
Ability to review, synthesize, and provide actionable insights on marketing performance
Working knowledge of marketing strategies, metrics, analyses, and interpretations
Proficient in Google Analytics and/or Google Ads and/or other ad platforms
Recent Google Analytics certification(s)
Excellent written and spoken English skills
Comfortable presenting and talking to management
Preferred
Automotive Products such as (e.g. Facebook AIA, Google VLAs)
Experience in project management
Working knowledge of dealer specific CRM and/or DMS
Benefits
Valuable medical, dental, and vision insurance: We also contribute towards your premiums.
Company paid life insurance coverage
Ample paid time off: Take advantage of paid vacation, sick time, and observed holidays.
Invest in your future: Benefit from our 401(k) plan, enhanced by a company match.
Company
iFrog Marketing Solutions
iFrog Marketing Solutions expertise in digital marketing, social media marketing, SEO, content, paid search and print advertising services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kyle McCracken
Chief Executive Officer
D
Dave Wilson
Co-Founder
Recent News
Company data provided by crunchbase