Common Sense Media · 5 days ago
Lead Marketing Director, Common Sense Media for Schools
San Francisco, CA
Full-time
Onsite
Director/Executive
$132K/yr - $150K/yr
8+ years expCommon Sense Media is the nation's leading nonprofit organization dedicated to improving the lives of kids and families by providing trustworthy information and education. They are seeking a visionary education marketing leader to drive the marketing strategy for the Common Sense Media for Schools program, enhancing connections with educators through strategic partnerships and compelling content.
EducationInternet of ThingsNon Profit
Responsibilities
Set strategic direction across reaching new educators, deepening engagement with current users, and scaling through district and community partnerships
Lead cross-functional collaboration with product, editorial, communications, and outreach teams to deliver integrated marketing programs
Launch integrated marketing campaigns that establish thought leadership on digital and AI literacy and student well-being
Partner with executive leadership and product, data, and engineering teams on key initiatives including data infrastructure, privacy considerations, and platform strategies
Champion educator voices and needs throughout organizational decision-making
Increase and strengthen district-level marketing approach with positioning, messaging, and case studies
Develop strategic marketing materials that can be personalized/adapted for multiple school and district profiles to support the Education Outreach team
Develop strategic framework for education partnerships that extend brand reach and credibility
Build co-marketing strategies with mission-aligned partners across sectors
Set strategic direction for the full educator journey, from discovery through long-term engagement and retention
Coordinate with the education and product teams in developing strategic direction for the full school district journey, from discovery through adoption and retention
Lead development of data infrastructure and measurement frameworks to track district/school/educator behavior, conversion funnels, and engagement patterns
Establish digital acquisition strategies that reach new-to-profession educators across discovery platforms and channels
Define onboarding, activation, and retention strategies that convert educators into engaged, long-term users
Drive market and user research agenda to understand evolving teacher needs, digital behaviors, and content consumption patterns
Partner with cross-functional teams to align marketing efforts with current accessibility and data privacy requirements in the school market
Set testing road maps and optimization priorities across acquisition channels and conversion pathways
Qualification
Required
At least 8 years of comprehensive marketing experience, including significant leadership in integrated marketing campaigns, brand development, and digital growth marketing
Deep understanding of K-12 education, educator motivation, and school culture
Proven ability to build compelling brand narratives and content strategies
Experience developing strategic partnerships in education or mission-driven sectors
Strong track record leading cross-functional initiatives and managing teams
Excellent communication and presentation skills
Commitment to Common Sense Media's mission
Comfort working across B2C educator marketing and B2B district strategies
Understanding of content performance across digital channels
Experience in nonprofit or social impact organizations
Benefits
A great health and welfare benefits package, including medical, dental, vision, and a matching 401(k)
An organization that offers work/life balance
Company
Common Sense Media
Common Sense is dedicated to helping kids thrive in a world of media and technology.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jim Steyer
Founder and CEO
Lawrence Wilkinson
Co-founder, Co-Chairman
Recent News
2024-02-05
2024-01-29
2023-11-19
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