Harbor Compliance · 4 days ago
Senior Growth Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $130K/yr
4+ years expHarbor Compliance is a pioneering leader in the compliance industry, recognized for its innovative approach to business licensing and legal entity management. The Senior Growth Marketing Manager will be responsible for accelerating transactional revenue and scaling the inbound pipeline by optimizing user experiences and creating effective content-driven funnels.
Legal
Responsibilities
Own the delivery of quarterly and annual ecommerce revenue targets by optimizing self-serve conversion paths from initial page visit to completed order
Design and execute a comprehensive testing roadmap to drive incremental transactional revenue through A/B and multivariate experimentation across high-impact pages
Scale qualified inbound pipeline by developing demand generation programs, including SEO-optimized entry points, gated content, and campaign-specific landing pages
Enhance funnel velocity by optimizing user experience and conversion rates beyond the first click, specifically targeting lead to sales-ready lead transitions
Launch and manage multi-channel demand campaigns from initial planning through to advanced performance reporting and analysis
Collaborate with sales and subject matter experts to refine messaging and ensure marketing programs align with pipeline objectives in a sales-assisted environment
Drive the re-engagement of stalled leads through automated nurture programs and targeted lifecycle journeys to maximize existing database value
Establish and maintain high standards for data-driven decision-making, using web analytics to communicate campaign performance and actionable insights to the broader organization
Qualification
Required
4 to 7 years of B2B marketing experience with a proven track record in designing and launching successful demand generation and inbound programs
Extensive hands-on experience in a high-growth environment, ideally within organizations generating 50 million to 100 million in annual revenue
Proven ability to build, manage, and optimize complex campaigns using marketing automation systems and CRM platforms
Technical mastery of web analytics tools, such as GA4 or HubSpot reporting, to measure and report on full-funnel performance
Demonstrated expertise in ecommerce conversion principles and the mechanics of digital purchase funnels
Strong copywriting and messaging skills specifically tailored for high-conversion demand campaigns and user paths
Experience navigating and optimizing the intersection of self-serve acquisition and sales-assisted growth motions
Ability to identify root causes of funnel friction and implement pragmatic, realistic solutions that improve user flow and revenue outcomes
Advanced understanding of SEO-informed content strategies and their role in lead acquisition
Practical knowledge of conversion-focused UX principles and user research methodologies
Familiarity with Product-Led Growth (PLG) concepts and their application in B2B service environments
Experience managing marketing initiatives within regulated industries or complex service offerings
Benefits
Health benefits
Flexible paid time off
Parental leave
Fertility and adoption assistance
401(k)
Educational reimbursement
Company
Harbor Compliance
Compliance solutions for nonprofits and businesses
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
CIBC Innovation Banking
2021-11-03Debt Financing
Leadership Team
Megan Danz
Co-Founder & President
Recent News
2025-11-01
Company data provided by crunchbase