UNC Health · 1 week ago
Behavioral Health Outreach & Marketing Specialist
Hendersonville, NC
Full-time
Onsite
Entry, Mid Level
2+ years expUNC Health is an inclusive organization with over 40,000 teammates dedicated to improving the health and well-being of communities. The Behavioral Health Outreach & Marketing Specialist is responsible for promoting Pardee UNC’s Behavioral Health Service Line through outreach, relationship-building, and marketing initiatives to enhance service awareness and referrals.
Addiction TreatmentHealth CareHealth DiagnosticsHospitalNon ProfitWellness
Responsibilities
Establishes and maintains professional relationships with community referral sources, including hospitals, emergency departments, primary care providers, schools, therapists, social service agencies, employers, and community agencies
Represents Pardee UNC Health Behavioral Health Services at approved community events, meetings, and educational forums
Serves as a point of contact for general service information and referral pathway education
Conducts regular in person outreach visits to promote inpatient and outpatient behavioral health programs
Provides education regarding behavioral health programs, populations served, and levels of care
Collaborates with hospital marketing and leadership teams to develop and execute marketing strategies specific to behavioral health services
Gathers and shares market intelligence, including community needs, competitor offerings and referral trends
Distributes and presents marketing and educational materials in accordance with UNC Health branding and communication guidelines
Supports individual marketing initiatives aligned with organizational strategy
Works closely with inpatient and outpatient clinical teams to understand services, capacity and patient flow
Collaborates with intake, clinical leadership, and administrative teams to remain current on services, program changes, and approved messaging
Communicates community feedback, trends, and opportunities to leadership
Participates in interdisciplinary meetings to align outreach efforts with operational goals
Track outreach activities, referral patterns, and marketing outcomes using hospital reporting tools
Prepare regular reports summarizing outreach efforts, referral growth, and market opportunities
Use data to adjust outreach strategies and improve effectiveness
Qualification
Required
Bachelor's degree in marketing, nursing, healthcare administration, communications, public health, social work, or a related field
Experience in behavioral health or substance abuse services
Knowledge of inpatient and outpatient behavioral health levels of care
Two or more years of experience in healthcare outreach, marketing, community relations, or a related role
Strong interpersonal, written, and verbal communication skills
Ability to work independently and collaboratively in a complex healthcare environment
Company
UNC Health
Our mission is to improve the health and well-being of North Carolinians and others whom we serve.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Ellington
President UNC Health Care - Network Hospitals and EVP CFO UNC Hospitals at Chapel Hill
Jeff Lindsay
President and Chief Operating Officer
Recent News
2025-09-12
Seattle TechFlash
2025-04-22
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