Airwallex · 3 days ago
Manager, Paid Media
US - San Francisco
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $170K/yr
5+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 200,000 businesses worldwide. They are seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels, focusing on performance and strategy.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities
Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets
Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy
Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL
Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights
Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync)
Manage and QA all campaign builds following standardized naming conventions and governance frameworks
Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages
Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI
Work with Product Marketing to align messaging, audience strategy, and campaign sequencing
Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments
Surface insights on platform algorithm changes, auction dynamics, and audience performance trends
Share performance learnings across regions to scale best practices globally
Qualification
Required
5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments
Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads; experience with YouTube, Reddit, Quora, and programmatic is a plus
Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency
Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data
Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce)
Exceptional project management and attention to detail — able to run multiple campaigns simultaneously
Excellent communicator who can translate performance data into actionable business insights
Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field
Preferred
Experience working in global or multi-regional organizations
Familiarity with MMPs, MMMs, and incrementality frameworks
Experience working with creative automation or collaboration tools (Smartly, Figma, Asana)
Comfort with SQL or data querying for advanced performance analysis (nice-to-have)
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Sydney Morning Herald - Business
2026-01-23
Crowdfund Insider
2026-01-23
2026-01-22
Company data provided by crunchbase