Wonder · 1 day ago
Associate Director, Copy & Content
New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
$174K/yr - $184K/yr
8+ years expWonder is a company that aims to build a better food system through Blue Apron, delivering home cooking experiences nationwide. The Associate Director, Copy & Content will own the brand’s voice and messaging strategy, translating business goals into a cohesive framework while leading the development of impactful content across various channels.
E-CommerceFood and BeverageFood DeliveryRestaurants
Responsibilities
Own and evolve the brand’s voice, tone, and messaging to ensure clarity, consistency, and differentiation across all channels
Translate business goals, brand strategy, and customer insights into compelling narratives and positioning for products, campaigns, and company initiatives
Set and enforce editorial standards, guidelines, and QA processes to elevate quality and maintain a unified brand point of view
Partner cross-functionally with Marketing, Product, Culinary, CX, and leadership to align messaging and support high-visibility communications
Work closely with the Creative and Marketing teams to manage the schedule and number of deliverables and prioritize tactical and strategic work
Lead the development of content across marketing, lifecycle, packaging, website, paid media, CRM, social, and PR with a focus on both inspiration and conversion
Qualification
Required
8+ years in copywriting, marketing specific copy, brand communications and content strategy with clear ownership of brand voice and messaging
Proven track record developing multi-channel content for consumer brands across marketing, digital, CRM, social, paid, and product experiences
Experience translating business strategy and customer insights into clear positioning, storytelling frameworks, and high-impact campaigns
Demonstrated ability to lead and mentor writers, editors, and freelancers while managing workflows in a fast-paced environment
Strong cross-functional collaboration with Creative, Marketing, Product, and senior leadership, including support for executive and PR communications
Ability to balance strategic work with need for tactical work on deliverable assets
Benefits
Equity
401K
Multiple medical, dental, and vision plans
Company
Wonder
Wonder is a food delivery startup that operates truck-based restaurants from which consumers can order food through a mobile app.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$2.51BKey Investors
New Enterprise AssociatesNestleBain Capital Ventures
2026-01-12Series Unknown· $8.4M
2025-05-06Series D· $600M
2024-11-13Series C· $250M
Leadership Team
Marc Lore
Founder & CEO
Recent News
2026-01-21
baincapitalventures.com
2026-01-20
Company data provided by crunchbase