Mills Automotive Group · 8 hours ago
Marketing Coordinator
Fort Mill, SC
Full-time
Hybrid
New Grad, Entry LevelMills Automotive Group is a fast-growing automotive dealership group headquartered in the greater Charlotte area, seeking a Marketing Coordinator to join their Marketing team. The role involves supporting dealership marketing efforts by coordinating marketing offers, ensuring compliance, and managing multiple marketing touchpoints in collaboration with internal teams and external partners.
AutomotiveAutonomous VehiclesFinanceRetailSales
Responsibilities
Coordinate with dealerships monthly to gather sales / service incentives and offers
Write compelling marketing copy and legal disclosures for promotional content
Coordinate Manufacturer compliant creative for websites, social, and email campaigns
Traffic finalized offers to relevant marketing and media partners
Understand manufacturer guidelines and maintain documentation for per-approvals
Audit dealership websites (desktop and mobile) to ensure compliance with Manufacturer and brand guidelines
Audit and Content Management of external channels like Apple, Google, Facebook, etc
Maintain consistent brand identity, including up-to-date logos and messaging
Work closely with marketing teams and media agencies to ensure compliant materials and websites
Manage the creative development and publishing process for marketing assets, including website banners, website specials, emails, and display ads
Submit and track creative tasks using project management software
Provide administrative support for digital marketing platforms including: Google Analytics, Google Business Manager, Google Search Console, Google Tag Manager, Facebook Business Manager, Yext, and additional tools as required
Support and maintain dealership and brand social media profiles (Facebook, Instagram, LinkedIn, etc.)
Manage the execution of email campaigns: creative assembly, list segmentation, and deployment
Track performance and compile monthly reports
Collaborate with email agencies for creative development, approvals, testing, and submission
Qualification
Required
Highly organized and detail-oriented
Proactive and communicative
Capable of managing multiple marketing touch points each month
Self-motivated and committed to continuous learning
Willing to take ownership of various tasks and projects
Coordinate with dealerships monthly to gather sales/service incentives and offers
Write compelling marketing copy and legal disclosures for promotional content
Coordinate Manufacturer compliant creative for websites, social, and email campaigns
Traffic finalized offers to relevant marketing and media partners
Understand manufacturer guidelines and maintain documentation for pre-approvals
Audit dealership websites (desktop and mobile) to ensure compliance with Manufacturer and brand guidelines
Audit and Content Management of external channels like Apple, Google, Facebook, etc
Maintain consistent brand identity, including up-to-date logos and messaging
Work closely with marketing teams and media agencies to ensure compliant materials and websites
Manage the creative development and publishing process for marketing assets, including website banners, website specials, emails, and display ads
Submit and track creative tasks using project management software
Provide administrative support for digital marketing platforms including Google Analytics, Google Business Manager, Google Search Console, Google Tag Manager, Facebook Business Manager, Yext, and additional tools as required
Support and maintain dealership and brand social media profiles (Facebook, Instagram, LinkedIn, etc.)
Manage the execution of email campaigns: creative assembly, list segmentation, and deployment
Track performance and compile monthly reports
Collaborate with email agencies for creative development, approvals, testing, and submission
Company
Mills Automotive Group
Mills Automotive Group is an automobile dealership firm that focuses on sales, service, and spare parts for new and used vehicles.
Founded in 2004
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
John Flack
Chief Financial Officer
Brad Cannon
SERVICE DIRECTOR
Recent News
Charlotte Business Journal
2024-02-24
2024-01-31
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