AMEX Healthcare · 1 day ago
Senior Manager - Venue Retention Marketing
New York, NY
Full-time
Hybrid
Senior Level
$104K/yr - $175K/yr
5+ years expAmerican Express is a company with a long history of innovation and commitment to its customers. The role involves leading venue retention strategies across Resy and Tock, defining and executing marketing campaigns to engage and retain partners, while managing a team to achieve retention goals.
Freight ServiceMedicalPharmaceuticalProcurement
No H1B
Responsibilities
Support the Director of Retention Marketing in defining and owning the brand experience for venues across their lifecycle, working closely with Account Teams and Guest Marketing to implement
Manage the B2B lifecycle marketing strategy, delivering relevant and timely value messaging that drives brand loyalty and product engagement across channels (email, social, paid media, content, website, etc.). Coordinate with customer-facing teams to identify needs and marketing teams to execute
Define and evolve the core value narrative, articulating why venues should choose–and stay with–Resy and Tock. Manage the Marketing Team’s Claims Database, ensuring we maintain accurate, data-backed proof points that quantify Resy’s value to venues
Own how Resy merchandizes American Express’s enterprise value (eg. Global Dining Access, Resy Credit, merchant resources, etc.) as a core competitive differentiator/proof point for venues
Lead initiatives to personalize venue messaging based on Resy, Amex, and partner data. Coordinate with Resy and Amex teams to architect and execute marketing programs
Partner with Restaurant Enablement and other cross-functional teams to ensure venue-facing teams are equipped with tools, value-added services, and messaging needed to achieve retention goals. Coordinate with Guest Marketing team to deliver value-added services (eg. MaaS)
Manage and mentor a Senior Analyst responsible for executing lifecycle marketing strategies and managing the B2B email program
Qualification
Required
5-7 years of experience in retention, loyalty, or lifecycle marketing, ideally within B2B, SaaS, or hospitality technology environments
Demonstrated ability to develop and execute customer lifecycle strategies, with a strong understanding of partner/merchant behaviors and needs
Exceptional communication skills and the ability to build strong relationships to effectively collaborate and influence across teams
Highly analytical, with experience translating data and insights into clear messages and strategies
Excellent project management, high attention to detail, and strong organizational skills; comfortable orchestrating multiple concurrent campaigns and stakeholders
Experience leading and developing junior team members
Passion for restaurants and the hospitality industry
Benefits
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Company
AMEX Healthcare
We provide healthcare solutions.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase