WorldLink Medical · 10 hours ago
Digital Marketing Specialist
North Salt Lake, UT
Full-time
Onsite
Mid LevelWorldlink Medical is a leading provider of continuing medical education specializing in bioidentical hormone replacement therapy and lifestyle-focused optimal health. They are seeking a technically skilled, data-driven Digital Marketing Specialist to elevate their online presence and optimize digital growth initiatives. The role involves managing website performance, supporting advertising strategies, enhancing SEO, and ensuring effective content distribution across digital channels.
EducationHealth CareTraining
Responsibilities
Manage cross-functional communication between marketing, creative, sales, and IT teams
Partner with an automation specialist to map out automated email sequences triggered by user actions across the digital ecosystem
Develop project timelines, deliverable lists, and dashboards to track campaign performance and ROI
Build and deploy digital marketing campaigns across web, social, email, and paid media
Manage digital analytics tools (Google Analytics, heatmap platforms, etc) to track performance metrics, optimize campaigns, and prepare analytics reports with actionable insights
Identify growth opportunities, bottlenecks, and areas for website, social, and funnel optimization
Manage and update web pages within the ModX CMS (content management, performance optimization, SEO, analytics, and reporting)
Collaborate with the web development & UX teams to create, update, and optimize landing pages for courses, certifications, membership offerings, and faculty content
Ensure website content accuracy, responsive design, and brand consistency
Recommend website improvements, including layout suggestions, design variations, and A/B testing
Partner with development on advanced ModX functionality and system updates
Analyze user behavior and continuously review and optimize user journeys across key conversion paths (course pages, membership pages, event pages)
Manage on-page SEO initiatives, including metadata, schemas, content structure, and site health, and ensuring the content is compatible to maximize AI usability and readability
Conduct keyword research focused on BHRT, hormone optimization, and medical education terms
Improve organic search performance through content updates, internal linking, and UX improvements
Monitor SEO rankings and report on trends and opportunities
Collaborate with the digital marketing team on the planning, execution, and optimization of paid campaigns across Google, Meta, and LinkedIn
Develop targeting strategies and refine audiences for practitioner-led generation and course enrollment growth
Publish blogs, videos, podcasts, faculty spotlights, and educational resources directly to the corresponding channel
Repurpose live course content, clips, and testimonials into web and social media formats
Ensure all content is optimized for SEO and visual consistency
Publish posts and maintain consistent messaging across social platforms (LinkedIn, Facebook, Instagram, YouTube, Podcasting Services)
Promote course announcements, faculty insights, practitioner testimonials, and scientific updates
Monitor social engagement and performance metric
Qualification
Required
Basic website skills (HTML, CSS)
Comfort with website optimization tools and Content Management Systems
Applying SEO best practices
Hands-on execution and performance optimization of social media content and campaigns
Collaborating with in-house experts to translate complex medical topics into clear, compelling digital experiences
Manage cross-functional communication between marketing, creative, sales, and IT teams
Partner with an automation specialist to map out automated email sequences triggered by user actions across the digital ecosystem
Develop project timelines, deliverable lists, and dashboards to track campaign performance and ROI
Build and deploy digital marketing campaigns across web, social, email, and paid media
Manage digital analytics tools (Google Analytics, heatmap platforms, etc) to track performance metrics, optimize campaigns, and prepare analytics reports with actionable insights
Identify growth opportunities, bottlenecks, and areas for website, social, and funnel optimization
Manage and update web pages within the ModX CMS (content management, performance optimization, SEO, analytics, and reporting)
Collaborate with the web development & UX teams to create, update, and optimize landing pages for courses, certifications, membership offerings, and faculty content
Ensure website content accuracy, responsive design, and brand consistency
Recommend website improvements, including layout suggestions, design variations, and A/B testing
Partner with development on advanced ModX functionality and system updates
Analyze user behavior and continuously review and optimize user journeys across key conversion paths (course pages, membership pages, event pages)
Manage on-page SEO initiatives, including metadata, schemas, content structure, and site health, and ensuring the content is compatible to maximize AI usability and readability
Conduct keyword research focused on BHRT, hormone optimization, and medical education terms
Improve organic search performance through content updates, internal linking, and UX improvements
Monitor SEO rankings and report on trends and opportunities
Collaborate with the digital marketing team on the planning, execution, and optimization of paid campaigns across Google, Meta, and LinkedIn
Develop targeting strategies and refine audiences for practitioner-led generation and course enrollment growth
Publish blogs, videos, podcasts, faculty spotlights, and educational resources directly to the corresponding channel
Repurpose live course content, clips, and testimonials into web and social media formats
Ensure all content is optimized for SEO and visual consistency
Publish posts and maintain consistent messaging across social platforms (LinkedIn, Facebook, Instagram, YouTube, Podcasting Services)
Promote course announcements, faculty insights, practitioner testimonials, and scientific updates
Monitor social engagement and performance metric
Company
WorldLink Medical
WorldLink Medical is a healthcare based training platform that mainly gives evidence-based training on hormone replacement and wellness.
Founded in 2000
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase