AMEX Healthcare · 5 days ago
Director - Global Media Brand Safety
New York, NY
Full-time
Hybrid
Director/Executive
$123K/yr - $215K/yr
10+ years expAmerican Express is a company with a long history of innovation and commitment to its customers. They are seeking a Director of Global Media Brand Safety to lead a team responsible for operationalizing their paid Media Brand Safety strategy and ensuring adherence to media brand safety guidelines across the enterprise.
Freight ServiceMedicalPharmaceuticalProcurement
No H1B
Responsibilities
Build out and lead a team responsible for operationalizing our paid Media Brand Safety strategy, governance and approval process across the Enterprise
Set the strategic vision for vetting and approving paid media plans, partnerships & activations, ensuring all enterprise activity adheres to our media brand safety guidelines
Enhance tracking system to monitor enterprise performance and share results & best practices
Create globally adaptable brand safety frameworks, processes & updated guidance to mitigate brand and reputational risk
Enhance operational controls while driving innovation in our approach to drive increased agility, performance & results
Act as an Enterprise Brand Safety Center of Excellence (COE), working closely with key business partners across GABM, BU marketers, and enterprise marketing functions, such as GCO, Compliance and Corporate Affairs & Communications, across all levels
Strategic planning: Lead a COE focused on standing up an E2E enterprise Media Brand Safety governance process. This includes formalizing & documenting a process, creation of socialization materials, documentation of guidelines and best practices, global process training for colleagues, ongoing tracking & capability enablement
End-to-end program management: Ongoing brand safety governance, establishing approval forums/processes, tracking key metrics, and evolving digital solutions for documentation. Ensure all compliance assets and operational excellence policies are documented and completed
Ongoing evaluation and tracking: Continue to evolve, review, digitize and scale media plan approval criteria and performance tracking
Stakeholder management: Coordinate and lead all internal (CA&C, GCO, Compliance, Audit, Risk) & external (agency) stakeholder collaboration. Partner closely with the Global Media team & agency to refine brand safety strategy across all paid channels (i.e., TV/CTV, audio, social, digital & out-of-home media)
Innovation: Identifying key areas for innovation and evolution leveraging internal & external technologies and processes
Qualification
Required
Minimum 10 years agency/brand experience in marketing/media, consulting and/or strategy
Familiarity and interest in digital, social & offline paid media channels
Understanding of the paid media, social and advertising landscape, emerging technologies and platforms, as well as brand risk and safety controls required to protect a global brand
Detail-orientated, with outstanding project management & accountancy skills (handling timelines, processes and media implementation needs)
Self-starter and problem solver who thrives in a rapidly changing, dynamic environment. Able to add clarity to and navigate ambiguous situations
Ability to work autonomously as well as collaborate effectively with others and build positive relationships across a large organization
Infectious curiosity and passionate about innovation, creative problem solving, and ability to thrive in a fast paced, dynamic environment
Proven ability to lead a high performing team, and drive meaningful career growth for team members
Outstanding presentation skills with the confidence to present to across various levels of leadership
Superb organizational and proven track record of managing and navigating wide-ranging organizations and processes and ability to balance multiple priorities
Strong team player with ability to build relationships and influence decisions to get things done
Passion for innovation, technology, and brand marketing
Bachelor's degree
Preferred
Experience managing media agencies strongly preferred
Benefits
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Company
AMEX Healthcare
We provide healthcare solutions.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase