ELSA, Corp · 3 days ago
Director of Organic Growth
ELSA, Corp is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. They are seeking a seasoned Director of Organic Growth to own the strategy, roadmap, and execution across all organic channels, including technical SEO, content, and organic social, to drive sustainable growth.
Artificial Intelligence (AI)E-LearningEdTechLanguage LearningMobile Apps
Responsibilities
Own the multi-year organic growth strategy across SEO, GEO, organic social, content, and owned media
Develop a cohesive roadmap for traffic, visibility, and engagement growth across the funnel
Partner with Product and Engineering to integrate organic growth into the product lifecycle
Lead the organizations technical SEO/GEO roadmap, including architecture decisions, crawl budget optimization, rendering, site migrations, Core Web Vitals, and schema strategy
Oversee diagnostics using tools like DeepCrawl, Screaming Frog, GSC, and internal logs
Ensure technical SEO is embedded in engineering workflows and sprint processes
Guide content strategy informed by search insights, user intent, and competitive trends
Ensure scalable systems for content creation, optimization, and performance measurement
Drive improvements to site taxonomy, internal linking, and discoverability
Set the strategy for owned social channels to expand reach and deepen engagement
Oversee content frameworks, creator partnerships, and channel experimentation
Identify emerging platforms and opportunities to strengthen brand presence
Build a comprehensive measurement framework across organic channels
Establish experimentation systems (A/B tests, SEO/GEO tests, content tests) and operationalize learnings
Report on insights, impact, and strategic recommendations to leadership
Leverage modern AI-based tools to optimize technical SEO workflows and unlock new efficiencies in GEO initiatives
Build, mentor, and lead a team of social and content specialists
Influence across Product, Engineering, Design, and Brand to drive organic-first thinking
Manage agency or vendor partnerships supporting organic growth
Qualification
Required
8 - 12+ years of experience across SEO, content marketing, growth marketing, or digital strategy
Deep expertise in technical SEO for complex or large-scale sites
Track record of driving durable, compounding organic growth
Strong leadership and team-building skills with experience managing multi-functional teams
Hands-on experience with SEO diagnostic tools, BI tools, and experimentation frameworks
Hands-on experience of AEO
Ability to communicate complex technical issues to non-technical leaders
Experience with AI-powered SEO and workflow automation tools (e.g., Anvil, Airops, and similar platforms) to accelerate technical diagnostics, content optimization, and scalable organic growth operations
Preferred
Experience with international SEO, app SEO/ASO, or multilingual optimization
Background in large-scale site migrations, re-platforming, or taxonomy - redesign
Experience with AI-driven content systems or modern headless CMS architectures
Strong understanding of social algorithms and brand storytelling
Benefits
Competitive compensation package + Stock options
Free ELSA Premium membership to help you sharpen your English skills
International, collaborative, and high-energy work culture
Company
ELSA, Corp
Together with a very talented team of speech recognition scientists and linguistic experts, we created ELSA (English Language Speech Assistant), one of the smartest A.I.
Funding
Current Stage
Growth StageTotal Funding
$48.25MKey Investors
UOB VentureGradientMonk’s Hill Ventures
2023-09-12Series C· $23M
2021-01-11Series B· $15M
2019-02-26Series A· $7M
Recent News
2025-11-05
2025-09-29
Company data provided by crunchbase