Hyland · 6 days ago
Sales Engagement Cadence Specialist 2
United States
Full-time
Hybrid
Mid Level
$72K/yr - $90K/yr
3+ years expHyland is a company focused on optimizing sales engagement processes. The Sales Engagement Cadence Specialist 2 is responsible for designing and governing email, social, and call cadences to enhance prospect engagement and sales efficiency, while collaborating with various teams to ensure consistent and high-quality execution aligned with go-to-market priorities.
Computer Software
Hiring Manager
Anna Chlopecka, MBA
Responsibilities
Own and operate the Cadence Factory – Center of Excellence (CF-CoE) establishing standards for structure naming tagging compliance and lifecycle management
Maintain a centralized cadence library with full version control ownership assignments and governance to prevent duplicate or rogue cadences
Run recurring governance and audit processes with SDR leadership and Marketing to review performance retire outdated assets and ensure consistent adoption
Manage the full intake approval QA and launch workflow for all cadence requests while ensuring global compliance (CAN-SPAM GDPR CASL DNC opt-out rules)
Translate GTM priorities sales plays and marketing campaigns into scalable Salesloft-ready cadences aligned to personas segments lifecycle stages and key initiatives
Develop cadences with clear targeting value messaging CTAs personalization rules and testing plans collaborating closely with Marketing partners to ensure accuracy
Own the QA process including links sender profiles merge fields routing logic and compliance validation for all cadence releases
Drive adoption and gather feedback by partnering with SDR Managers and Enablement to deliver training onboarding support and best-practice reinforcement
Align cross-functionally with Marketing Ops and Product/ Solutions teams to ensure routing accuracy up-to-date messaging and proper attribution
Develop and maintain analytics dashboards to track cadence usage engagement meetings booked and pipeline impact
Define performance metrics and lead monthly and quarterly reviews to highlight insights optimization opportunities and required updates
Lead ongoing optimization cycles including message refreshes CTA improvements sequence structure adjustments and timing refinements
Create and manage A/B testing programs across messaging channels steps and timing to drive continuous improvement
Analyze engagement and conversion trends to identify opportunities for improved personalization automation and multi-channel engagement
Create enablement materials and deliver training and communication for new cadence launches process changes and best practices—maintaining all documentation and playbooks for scale
Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy
Qualification
Required
Bachelors Degree
3+ years of experience with Salesloft Outreach or similar sales engagement platforms
Experience in Sales Operations Revenue Operations Sales Enablement or SDR leadership
Experience with Salesforce HubSpot Marketo or related GTM technologies
Microsoft Windows and Office proficient
Good oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
Good organizational multi-tasking and time management skills
Good collaboration skills applied successfully within team as well as with other areas
Good Microsoft Excel skills
Excellent writing editing and messaging skills
Good facilitation and project management skill
Good interpersonal skills; able to maintain solid rapport with team members as well as maintain professionalism with those outside of department
Good data gathering interviewing and analytical/problem solving skills
Good critical thinking and problem solving skills
Strong analytical skills with experience interpreting performance data
Familiarity with persona-based messaging and product marketing workflows
Ability to use original thinking to translate goals into the implementation new ideas and design solutions
Self-motivated with the ability to manage projects to completion with oversight
Able to thrive in a fast paced deadline driven environment
Good attention to detail
Demonstrated ability to influence motivate and mobilize team members and business partners
Good ability to develop and use engaging informative and compelling presentation methodologies
Good ability to handle sensitive information with discretion and tact
Good ability to establish rapport and gain the trust of others; effective at gaining consensus
Ability to work independently and in a team environment
Ability to manage multiple stakeholders and balance competing priorities
Good knowledge of systems administration
Good Knowledge of operating systems such as or
Good knowledge of Linux Operating systems
Good knowledge of Microsoft Operating systems and products
Good knowledge of Unix Operating systems
Native fluency in the foreign language (written/spoken)
Strong understanding of outbound prospecting workflows and B2B sales cycles
Knowledge of compliance regulations (GDPR CAN-SPAM CASL DNC
Up to 10% travel time required
Benefits
Eligible for benefits
Company
Hyland
Hyland uniquely empowers your organization with unified access to AI-enabled enterprise content and unstructured data across repositories, unlocking profound insights that fuel innovations – fundamentally redefining how you operate and engage with those you serve.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Bill Priemer
President & CEO
John Phelan
EVP, Chief Technology Officer
Recent News
2025-10-27
2025-10-15
Morningstar.com
2025-10-14
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